Velocity Outdoor on Tuesday announced the promotion of Dayne Lester to the new role of vice president of archery products. In this role, Lester will manage innovation and sales strategy for Velocity Outdoor’s archery brands, Ravin Crossbows and CenterPoint Archery, ensuring continued leadership of the crossbow market. Lester comes to Velocity Outdoor as part of the recent acquisition of Ravin Crossbows.

“The archery business is one that is rapidly growing for Velocity Outdoor brands and we were in need of an archery industry veteran with a proven track record of success to lead our product development and sales strategy. Dayne Lester is the perfect fit for this role,” said Steve Upham vice president of sales and marketing of Velocity Outdoor.

Lester has a strong and innovative background in the archery industry. His career includes many key roles including Product Development Manager for BowTech and National Sales Manager for Blackhawk Arrow Company. He later held executive sales positions at S4Gear, Field Logic and Ravin Crossbows.

“This is a very exciting opportunity for me,” Lester said. “The team at Velocity Outdoor is very well positioned to continue to grow and in this new role I am looking forward to drawing on my experience in the industry to drive new, breakthrough technologies for both brands.”