Velo Vie Bicycles is introducing the Velo Vie Dealer Network in the United States as a result of IBD demand. Since its inception in 2006, Velo Vie has concentrated its marketing and promotion efforts through the online, consumer direct channel. Velo Vie will now create a wholesale model for dealers with the ability to configure each bike according to the needs of their own customers.

Dealers will also have access to the company's online system, which allows for interactive participation in the Velo Vie online community, access to leads generated through the company's online marketing initiatives, and discounts on Velo Vie bicycles and components.