Vaura Pilates announced its continued global expansion with a new Master Franchise Partner, Luxe Fit Pilates, for continued growth in Southeast Asia and the Middle East. With studios in Tanglin and Joo Chiat (Singapore), this new partnership will bring Vaura’s wellness philosophy to new urban centers within the regions.
“We are delighted to be partnering with industry leaders Luxe Fit Pilates, who have experience and a deep understanding of operating our upscale boutique franchises, which is complimentary to their unwavering passion for the Pilates community and the Vaura brand,” said CEO Tom Dowd. “With Luxe Fit Pilates’ proven expertise in building high-performing fitness communities, we are excited to see Vaura excel within their markets.”
Vaura Pilates offers five signature class formats: Total, Stretch, Circuit, Fusion, and Nurture.
.“The health and wellness landscape within Southeast Asia and the Middle East, home to a large population of health enthusiasts, offers a unique and thrilling opportunity to introduce communities to our refined Pilates,” said Anna Michau, CEO at Luxe Fit Pilates. “This expansion marks an exciting moment for Vaura, and with both markets emphasizing the importance of one’s overall well-being, it lends itself as the ideal locations for our results-driven approach.”
Vaura’s new flagship studios in Dubai and Jakarta will open later this year, while its Tanglin and Joo Chiat studios in Singapore are actively welcoming new and existing members.
In addition to international growth, Vaura has reported continued expansion in the U.S.
