VAUDE is looking at double digit Pre season order increases for the Summer 2006 season for both the German and the international market.
VAUDE reported the strongest gains in the clothing and backpack product lines, though positive pre-order figures can be found in all other sectors as well.
Jan Lorch, International Sales Manager at VAUDE, said, “The ordering situation in the Asian market and with our new distribution partners in Switzerland and USA is especially satisfying. Our strategy to establish a name for VAUDE as a technically leading mountain sports brand, backed up by strong quality assurance has paid off.” In addition, the increased effort VAUDE has invested in their commitment to partnerships especially in the clothing sector, through individualized retail layout concepts, for example, has contributed to these positive results. “We wish to continue our close partnership with the retail industry offering technically advanced products that pay tribute to our idealism and passion for mountain sports.”