Vaude has made new arrangements for sales and distribution in France. Effective immediately, the mountain sports brand will be distributed by the Horizon Vertical sales agency. With this new marketing partner that has distributed high quality mountain sports and climbing brands to the French market for 25 years, VAUDE is striving for strong growth and massively expanding its share of the market. This new collaboration combines existing synergies: for years now, Horizon Vertical has been successfully distributing the VAUDE subsidiary climbing brand Edelrid in France.
Effective immediately, Horizon Vertical will distribute VAUDEs complete product palette as well as the subsidiary brands Edelrid and Markill in France. VAUDE is looking forward to the collaboration with this new distribution partner, which exhibits strong roots and an excellent reputation in mountain sports. “Horizon Vertical comes with a competent market proficiency and lives the philosophy that VAUDE embodies through its brand statement “The Spirit of Mountain Sports”, says Albrecht von Dewitz, VAUDE CEO.
This company with its headquarters in Alsatian Bischoffsheim is a team that incorporates a keen enthusiasm for mountain sports. “VAUDEs high performance products perfectly match the market portfolio that we distribute exclusively. VAUDE offers persuasive products that perform excellently in tests and that have already achieved numerous awards for innovative technologies and designs.” says Pascal Parutton, Horizon Vertical CEO.
Collaboration with VAUDEs French distributor Pro Montagne, which was strongly committed to promoting the VAUDE brand in France, was ended in June. VAUDE and Horizon Vertical offer their French customers a seamless transition in all distribution operations. Specialised dealers of sporting goods in France will profit even more from a direct connection to the central, logistical service driven by VAUDE from Tettnang. They will have access to the complete VAUDE product range, the comprehensive stock on hand at their central warehouse with a minimum 95% delivery ability thats leading in the branch, and a short delivery time that guarantees its French customers delivery within three days.