Vasque Footwear reported making “significant advancements” in its sales team partnerships with Waypoint Outdoor and Outdoor Sports Marketing (OSM), marking a “milestone” in the company’s commitment to “enhancing representation and service across North America.”

“The decision to intensify collaboration with Waypoint Outdoor and OSM stems from a strategic vision outlined by the Vasque leadership team,” the company wrote in a release. “Recognizing the need for focused support and strengthened relationships with key sales agencies, Vasque aims to streamline operations, improve continuity of service and maximize market coverage.”

With Waypoint Outdoor and OSM now covering six of Vasque’s nine representative territories in the U.S., Vasque reported it is “well-positioned to drive growth and deliver outstanding service to its valued retail partners.”

“We are thrilled to deepen our partnership with Waypoint Outdoor and OSM,” said Bryce Wernsman, president at Vasque Footwear. “Their commitment to Vasque’s success and their proven track record make them invaluable assets in our journey to strengthen our presence across North America.”

Waypoint Outdoor and OSM, both partners of Vasque, have reportedly demonstrated “unwavering dedication and investment in the brand over the years.” Building on its existing territories, Vasque expanded Waypoint Outdoor’s coverage to the Southwest and South Central regions, while OSM now extends its reach to the Mid-Atlantic.

“We’re honored to strengthen our bond with Vasque through expanded coverage in the Southwest and South Central regions,” remarked Bob Holding, partner at Waypoint Outdoor. “This partnership reaffirms our dedication to supporting Vasque’s growth and providing unparalleled service to retailers.”

Similarly, Rion Smith, co-founder of OSM, shared, “Expanding into the Mid-Atlantic allows us to deepen our collaboration with Vasque and better serve retailers in this dynamic region. We’re excited to continue our journey together, delivering exceptional support and driving success for Vasque.”

Image courtesy Vasque Footwear