Varsity Brands, the parent of BSN Sports, Varsity Spirit and Herff Jones, released the first three episodes of season three of the “Believe in You” video series. Each episode includes a free downloadable lesson plan and activity guide for teachers. The series is hosted by Kevin Atlas, a motivational speaker and one of the first Division 1 basketball players to play with one arm.
Varsity Brands said the series embodies its commitment to provide school teachers, administrators and coaches to help kids socially and emotionally heading back to school – a challenge more pressing with COVID-19’s impact on back-to-school protocols.
Adam Blumenfeld, CEO of Varsity Brands, stated, “As schools work to reopen for the 2020/21 school year, the social and emotional needs of students, teachers and school staff members has never been greater. Extended periods of isolation, lack of interaction with peers, and stressful events and images have contributed to dislocation that must be addressed in order for teaching and learning to be effective. Varsity Brands understands the power of SEL tools for kids and students, and we are committed to doing what we can to help young people build resilience and other critical skills for lifelong success.”
Over nine episodes, released in three monthly installments, the series will feature people from around the country who have overcome personal challenges to accomplish the extraordinary. As an extension of the Believe in You Program, Varsity Brands has also created Student Empowerment Journals for grades 3-to-12 to build upon the free video series.
