Varsity Brands announced Javier Idrovo’s appointment as chief financial officer and Jim Baldwin as chief legal and compliance officer and corporate secretary. They succeed John Hutchison and Burton Brillhart, who recently announced their retirement from the company.
Adam Blumenfeld, CEO of Varsity Brands, said, “Javier and Jim bring a wealth of experience that will be invaluable as we continue to enhance our financial strength, governance and long-term strategy.”
“Javier’s track record of driving profitability and operational improvements, combined with Jim’s deep expertise in legal strategy, risk management and compliance, will help propel Varsity Brands forward while creating lasting value for our stakeholders,” continued Blumenfeld.
Javier Idrovo brings extensive financial leadership experience, most recently as CFO at Blue Triton Brands, where he helped lead “the near doubling of profitability in under four years through strategic revenue management and process optimization.” Before Blue Triton, Idrovo was CFO at The Hain Celestial Group, leading global financial initiatives. He also held leadership roles at The Hershey Company, supporting worldwide expansion and served as president of Dole Packaged Foods, overseeing business growth and operational improvements.
Idrovo holds a Master of Business Administration from Harvard Business School and a Master of Engineering from Harvey Mudd College.
Jim Baldwin brings over two decades of legal and compliance leadership, having served as chief legal officer, general counsel and corporate secretary at Keurig Dr Pepper (KDP) for over 24 years. He was pivotal in guiding the company’s legal strategy for major acquisitions, including Snapple, Hawaiian Punch, Bai, and Core Water. Baldwin also led KDP’s compliance, enterprise risk and security functions while “overseeing responses to cyber threats, media crises, product recalls, and security risks.” His leadership will further strengthen Varsity Brands’ corporate governance functions.
A Dallas, TX native, Baldwin earned his Juris Doctor from Southern Methodist University’s Dedman School of Law and a Bachelor of Arts from Washington & Lee University.
Varsity Brands is the platform for team and club sports, offering various services and solutions for sport, cheer, dance, band, and yearbook. Varsity Brands supports athletic programs and schools with uniforms and gear, training, education, and competitions. The Varsity Brands family includes BSN Sports and Varsity Spirit.
Image courtesy Varsity Brands/LinkedIn
