Vans, Inc. and VF Outdoor, Inc., wholly-owned subsidiaries of VF Corporation, have signed a definitive agreement to sell the Pro-tec action sports protective gear brand to Dye Precision Inc. The transaction is expected to be completed during the fourth quarter of 2012. Terms were not disclosed.
“We’re very proud of the work that the Vans and Pro-tec brand teams have done to build the brand globally during the last decade,” said Kevin Bailey, president, Vans. “Together, we have continued the Pro-tec brand’s leadership role in skateboard and BMX protective gear, while expanding the brand’s position in snow sports and mountain biking.
“The Vans and Pro-tec brands share a complementary action sports heritage,” he continued. “But we believe that Dye Precision can provide Pro-tec a better operational fit and focus, which will allow the brand to thrive and reach its full potential.”
“The core of our company’s strength is our commitment to innovation in the sports we participate in,” DeHaan continued. “We have made a strong impact in the snow and paintball industry, and the acquisition of the Pro-tec brand accelerates our planned expansion into skateboarding, BMX, snow protective, and mountain biking. The Pro-tec brand’s 40-year history is well respected within our company, as many of our team members grew up using the brand’s products. We are excited to continue that rich heritage and to grow the Pro-tec brand to new levels.”