Vans named Michael Hurst to the newly created position of director of environmental design.
Hurst will manage brand and product presentation and oversee all Vans visual merchandising in wholesale and retail as well as at Vans properties including offices, trade show booths and events.
Hurst comes to Vans with more than 20 years directing and creating visual programs that drive lasting brand experiences. Before joining Vans, Hurst led visual merchandising and store design for Fox Head, Inc, the action sports apparel maker. Prior to Fox, Hurst was principle and creative director at Starch Design for 12 years where he led projects for clients such as Circuit City. Hurst began his career in retail visual merchandising with Macyâ€s and JC Penney.
“Over the past few years, the team at Vans has done amazing work across the board in using visuals to communicate the Vans brand message and Michael's hire is a progression of that excellent foundation,” said Bailey. “Michael brings a new and exciting skill set to the Vans marketing team with a best of breed store design background.”
Vans is brand of VF Corp.
