Vans appointed Vicki Redding as VP, apparel. Most recently, Redding was SVP, merchandise and
design for La Jolla Group, directing the apparel,
accessories and footwear business for five different brands including
O’Neill, Metal Mulisha, The Berrics, FMF and Rusty.
Previously, Redding was at Quiksilver for 16 years in a variety of
successive roles beginning with vice president, Quiksilver Americas Boys
Merchandise and Design, to SVP Americas Merchandise
and Design overseeing apparel, accessories and footwear product for the
Americas region to SVP global merchandise and design
with global product responsibilities. Redding closed out her time at
Quiksilver as SVP merchandise and design for the DC
Shoes Division. Prior to Quiksilver, Redding began her career at
Nordstrom in the Buying department.
She has more than 18 years experience in the Action Sports apparel and retail industry.
As she joins Vans, Redding will lead the global strategic direction of
Vans’ Men’s and Women’s apparel and accessories businesses including
product design, development and merchandising across all distribution
“Vans’ Apparel business is rapidly growing in both size and complexity
and is a critical component to our business initiatives,” said Vans President Kevin Bailey.
“Vans has a strong team in place and having someone of Vicki’s caliber
and experience will only strengthen our brand.”
He adds, “Vicki has managed both large and start-up brands in our sector across multiple distribution channels. Developing innovative product is a critical need in our sector as we aim to fuel consumer demand and facilitate global business expansion. Furthermore, Vicki is the right person to lead our apparel and accessory efforts across our disciplined segmentation model. When I rejoined Vans, I was clear on the opportunity for our Apparel business and our global leadership team is looking forward to Vicki’s participation in realizing our potential.”
“I am extremely excited to join Vans. The integrity and authenticity of the brand is unparalleled in the marketplace,” said Redding. “I look forward to contributing to the growth of Apparel and working with the talented team.”