Vans hired Marissa Pardini, vice president and general manager of The North Face Americas region, as chief product and merchandising officer for global Vans.

VF Corp. owns Vans and The North Face.

Pardini assumes the role effective December 1 to lead global product, apparel and footwear, and Vans’ merchandising function to further its objective to be a “consumer-minded, retail-centric and hyper-digital brand.”

Initially joining Vans in 2010, Pardini has worked in various roles and responsibilities, including vice president and DTC merchandising. She has also been vice president and general manager for The North Face Americas region since 2020.