Vallon, the performance eyewear brand, has appointed Ben Peters as VP of Sales and Development for North America to accelerate growth in the region, including expanding the business with outdoor specialty retailers.
Peters has 15 years of experience building and leading sales teams, developing sustainable frame and lens products and expanding brand exposure in leadership roles with Maui Jim Sunglasses and Zeal Optics.
“Throughout my career with Maui Jim and Zeal Optics, I’ve been fortunate to shape brands that prioritize premium frames and lenses, but also uphold meaningful corporate responsibility,” said Peters. “That’s exactly what drew me to Vallon — their values align seamlessly with mine. They’re deeply committed to working alongside incredible retailers and sales reps who champion quality, performance, and sustainability. I’m thrilled to join a family-owned company dedicated to building authentic partnerships in the outdoor, specialty, and corporate gift channels, which will be our key drivers for growth across North America.”
Vallon was founded in 2019 by brothers Richard and Marcus Franck, drawing inspiration from vintage ski styles and incorporating modern materials and technology.
Richard Franck said Peter’s “market expertise, vision and adventurous spirit are a perfect match for Vallon. His experience and longstanding connections in the outdoor and eyewear industries will help expand our reach and further connect the brand with the North American market.”
Images courtesy Vallon
