Vail Resorts, Inc. has purchased Mountain News Corp., parent company of the OnTheSnow.com website, which draws 2.2 million monthly unique visitors by tracking snow conditions at more than 400 mountain resorts.
“Our acquisition of Mountain News Corp. is a reflection of our commitment to the importance of emerging digital mediums for the entire snow sports industry and our desire to be an industry leader in that effort,” said Rob Katz, chairman and CEO of Vail Resorts. “We intend to invest in the development of new content and digital applications, building on the great strengths and talent of everyone at MNC.”
OnTheSnow.com is the most visited winter sports Web portal in the world with 13 global versions in seven languages. A Nielsen audit this past winter showed the site was visited by 2.2 million unique monthly visitors.
“We are pleased to be part of the Vail Resorts group of companies and have their complete assurance that we will continue to operate the news, content, and advertising divisions of Mountain News just as we always have – independent of any influence,” said Craig Altschul, global editor-in-chief.
Expanded news coverage and content are being developed now and will be ready for the new season