Vail Resorts has announced renewals of strategic partnerships with eight companies including PepsiCo, GMC and Helly Hansen and a new partnership with the sports equipment shipping service Luggage Forward.

“Each of our corporate partners offers a wide variety of unique products and services, but one thing they have in common is their commitment to helping deliver on Vail Resorts’ mission to create the experience of a lifetime for our guests,” said Kirsten Lynch, EVP and chief marketing officer, Vail Resorts. “This year things may look somewhat different due to updated safety protocols at our resorts, but the joy that comes with skiing and riding remains the same. We’re looking forward to a successful season, made even better thanks to these essential partnerships.”

During the 2020/21 winter season and beyond, Vail Resorts will have strategic alliances with 20 companies as official partners. Those new and renewed during the last six months include:

  • Luggage Forward — New for 2020/21. Through the new partnership, Vail Resorts guests can avoid carrying and checking bags at the airport.
  • PepsiCo — Expanded for 2020/21. Vail Resorts and PepsiCo recently announced an expansion of its product distribution partnership to 33 worldwide resorts.
  • GMC — Guests at Vail Resorts’ locations receive a complimentary vehicle transportation program through GMC at lodging properties.
  • TELUS — As the official telecommunications partner of Whistler Blackcomb for 17 years, TELUS offers free Wi-Fi across the property.
  • Helly Hansen is the official uniform for Vail Resorts’ U.S. employees and provides essential support to on-mountain staff.
  • Eco-Products — Vail Resorts is eliminating single-use, guest-facing plastic products across its resorts. Eco-Products provides all disposable food and beverage items including cups, utensils and grab-and-go containers. Eco-Products are plant-based that align with regional waste streams. Eco-Products is part of Vail Resorts’ goal to achieve zero net operating footprint by 2030.
  • GoPro is the exclusive camera of Vail Resorts.
  • Icebreaker is the official base layer and sock provider of Whistler Blackcomb. The company outfits the resort’s Guest Relations, Snow School Sales and Summer Patrol teams.
  • Arterra Wines Canada is a longstanding marketing partner at Whistler Blackcomb and has supported the local Peak to Valley race for a number of years.

Photo courtesy Vail Resorts