Vail Resorts and PepsiCo announced an expansion of their partnership to 18 additional Vail Resort locations across North America including Whistler Blackcomb in British Columbia, Mount Snow in Vermont and Hunter Mountain in New York.
In addition to renewing and expanding its product distribution partnership to 33 resorts globally, PepsiCo committed to investing in projects supporting Commitment to Zero, Vail Resorts sustainability platform to achieve a zero net operating footprint by 2030, including zero waste to landfill.
The companies are focusing on reducing beverage and food packaging waste and replacing wax-lined paper cups with compostable or durable PepsiCo products.
In addition to waste diversion efforts, PepsiCo also will support Vail Resorts’ sustainability commitments through guest-facing education initiatives, joint marketing efforts and creative upcycling projects. This season, Vail Resorts and PepsiCo will partner with international recycling brand TerraCycle to create picnic tables and Adirondack chairs out of recycled snack and candy wrappers for its Park City, Keystone, Beaver Creek, Vail, and Breckenridge resorts. The companies also are partnering with Fuse Marketing and Snow Park Technologies to develop a terrain park feature at Breckenridge made partially of recycled plastic and snack and candy wrapper material.
The renewed partnership between the companies also adds PepsiCo beverages for Vail Resorts properties including bubly, LifeWTR and Gatorade. The 18 resorts included in the expanded partnership include Whistler Blackcomb in British Columbia; Mount Snow in Vermont; Hunter Mountain in New York; Attitash, Wildcat and Crotched Mountain in New Hampshire; Liberty, Roundtop, Whitetail, Jack Frost and Big Boulder in Pennsylvania; Alpine Valley, Boston Mills, Brandywine and Mad River in Ohio; Hidden Valley and Snow Creek in Missouri; and Paoli Peaks in Indiana.
Photo courtes Vail Resorts/PepsiCo