Fischer Skis US LLC continues to expand its family of brands through a distribution agreement with German-based Uvex Sports GmbH & Co. KG.
Beginning January 31, 2018, Fischer will manage sales, marketing and distribution of Uvex’s winter product range throughout the U.S. market and Canada. In September, Fischer announced a similar distribution agreement with Eisbär headwear. Fischer, Uvex and Eisbär operations will be based out of the Fischer Skis US headquarters in Auburn, NH, and a brand showroom in Salt Lake City that will service Western states.
“Uvex is in rapid growth mode. The brand has experienced a 30%-percent increase in sales in the U.S. market over the past 3 years,” said Ryan Leach, president of Fischer Skis US. “The historic brand is far and away the industry leader in innovation with ultimate lens technologies like variomatic and octo+ fit helmets. Timing couldn’t be better to expand in a market that is hungry for new and better products.”
Founded in 1926, German-made Uvex goggles, helmets and eyewear have become a preferred choice for many of the world’s top winter sports athletes. More than 400 alpine, freestyle, ski jumping and luge athletes wore Uvex helmets and goggles in the Sochi games. The alignment with Fischer Skis US will allow Uvex to expand its reach and better service its dealer base through Fischer’s proven programs.