The United States Tennis Association (USTA) appointed Tracy Davies as general manager of USA Tennis earlier this month. In this new role, Davies will oversee an expanded division that joins Player Development, Pro Circuit, Collegiate, Junior Competition, and International Team Events into one department.

“Following an extensive search, I’m thrilled to announce that Tracy Davies will lead our USA Tennis division,” said Lew Sherr, CEO and executive director of the USTA. “Tracy brings not only deep experience in high performance and coaching but also a strategic mindset and business acumen that will enhance how we approach the competitive pathway and help shape the future of American tennis at every level.”

In this new role, Davies integrates athlete development, high performance and competitive pathways, including collegiate tennis, within the USTA. She is also tasked with “adopting a holistic approach to athlete support, encompassing performance optimization, well-being, and competitive success in alignment with the USTA’s mission and strategic priority — growing tennis to inspire healthier people and communities everywhere,” said the organization in a media release.

“I am thrilled to be the new leader of our USA Tennis Division. With the recent alignment of our player development and competition pathways, we have a unique opportunity to reimagine a broader more holistic vision of success for our American athletes,” said Davies. “My priority is to build on the organization’s strong foundations as we look to provide increased high-quality, competitive opportunities and expanded player-centric support and training for our high-performance junior, collegiate, and professional athletes. I am extremely excited to get started and look forward to working collaboratively with our players, their support teams, and the expanded tennis industry to continue to drive a world-class support system for our next generation of players.”

Before this appointment, Davies held numerous roles at the USTA, focused on player pathway development. Most recently, as the managing director of Major Events and Competitive Pathway, she strengthened the connection between and integrated national junior competitions, collegiate tennis and the transitional tour, supporting the development of U.S. players. In addition, she was responsible for managing and leading the Davis Cup and Billie Jean King Cup teams.

Davies also led the development of the competitive pathway for juniors in the U.S., having aligned the 17 USTA Sections into one ranking system and tournament structure, and has overseen key events for the USTA, including the Orange Bowl International Tennis Championships and the NCAA National Championships, held at the USTA National Campus.

“We know that when American players succeed on the world stage, it inspires millions to pick up a racquet and drives greater visibility for our sport,” said Brian Vahaly, chairman of the Board and president of the USTA. “This division plays a critical role in that effort, and under Tracy’s leadership, it will be guided with the strategic focus and operational discipline needed to ensure we’re making the most of every investment. Her commitment to transparency and a player-first approach will be key as we work to support our future champions.”

Davies began her career as player development director of USTA Florida, overseeing Florida’s top-ranked junior players, talent identification as well as USTA area training centers, managing regional camps and various coaching and training responsibilities. From there, she was elevated to national coach for USTA Player Development, focusing on national 14U age groups, where she supported top American players, collaborating with their academies, private programs, coaches, and parents through supplemental player training, sports science services, and national camps.

Davies later held similar positions outside of the U.S., serving as a traveling coach for the International Tennis Federation, where she focused on the 18U age group, and as national development coach for the South Africa Tennis Association. She was also executive director for the Miami Tennis & Education Foundation, where she negotiated and managed over $10M in trusts and non-profit grants, benefiting over 3,000 kids in the Greater Miami area with afterschool training, tutoring and life skills programs.

“I know firsthand how important it is for a player to receive the proper support and necessary resources as they progress in their career, and I believe this newly combined high-performance department within USTA will help to provide this better than ever before,” said Lindsay Davenport, U.S. Billie Jean King Cup captain, ITHOF inductee and three-time Grand Slam singles champion. “Tracy Davies, someone I have worked with and respect, is the ideal person to lead this area and I look forward to continuing working with her to elevate American tennis.”

Davenport is the U.S. Billie Jean King Cup team’s captain as they compete in the qualifiers round in Slovakia.

Davies is a graduate of the University of Tennessee, where she was a member of the women’s tennis team. She also holds a Master’s Degree in Business Administration/Finance from Tennessee Technological University.

Images USTA