UST Mamiya, a manufacturer of graphite golf-club shafts, said it has retained Buffalo Communications to provide publicity and media-relations services.

Buffalo will develop and execute a multi-platform promotional campaign to consistently highlight UST Mamiya and its product lines in golf-exclusive, general and niche media nationally and regionally, according to a release.

“UST Mamiya commits an industry-high amount of resources in development of the highest quality, best performing graphite shafts in the market,” says Gene Simpson, COO of UST Mamiya.  “Buffalo Communications will share stories about golfers consistently hitting straighter and longer shots with UST Mamiya shafts.”

“Golfers are switching to and playing better with proven UST Mamiya shafts,” says Rich Katz, Managing Director of Buffalo.  “This is why the brand has been such a strong performer for almost 20 years.”