United Sports Technologies (UST) have combined operations and are assuming responsibility for the sports division of its parent company, Mamiya-OP. The combined operations will be known as UST Mamiya and provide original equipment manufacturers (OEM) and distribution partners with a more global solution to operational activities.
 
“By consolidating U.S. and Japanese engineering expertise with the latest technological advancements in materials, process quality and management tools, the new company will become a worldwide leader in innovative, premium performance golf shafts,” said Satoru Suzuki, president and CEO for UST Mamiya. “Both UST and Mamiya-OP brands are widely recognized in their respective markets, but now will become more global in nature, soon to be widely recognized throughout the world and better able to compete in every market, at every level.”  
 
Gene Simpson, a co-founder of UST, has been named chief operating officer for the new company and will oversee day-to-day operations internationally. “By assembling the best talent and combining key resources of these two global corporate divisions, the new UST Mamiya will be better positioned to meet a broader set of customer needs, strengthen market presence globally, leverage existing distribution channels and achieve improved operational efficiencies,” said Simpson.


UST Mamiya logos will begin appearing on global marketing materials starting immediately as part of the transition period, and global infrastructure initiatives will be finalized in the spring, and then implemented late second quarter of 2009.


UST Mamiya is headquartered in Fort Worth, TX, and maintains a major presence in Tokyo, Japan, as well as product manufacturing and finishing facilities in Bangladesh and China. UST Mamiya is the Sports Division of Mamiya-OP Co., Ltd.