SGB Update Sportsmans

SGB Media Reports Top 25 Most-Read Articles For May 2023

SGB Media’s Top 25 most-read articles for May 2023 include the unfortunate news about an industry leader passing away; staff cuts at various companies; a lawsuit against former employees; tough Q1 results amid heavy inventories for both brands and retailers; and several reports covering the Adidas x Yeezy debacle. On the upside, the top stories SGB Media covered for the month included…

Pard Optics Adds Marketing Director

Pard Optics hired John Aho as marketing director, managing the marketing and advertising strategies across all facets of the business.

Survey: Americans Looking To Outdoors And Road Trips In 2023

As Americans make summer travel and recreation plans, they are increasingly looking to the outdoors and road trips to improve mental well-being and to combat the rising costs of flights, lodging and car rentals according to a new consumer survey from Winnebago Industries, Inc.

Under Armour Founder Sells $100 Million Stake To Merchant Bank Affiliate

Under Armour, Inc. reported that company Founder, Executive Chair and Brand Chief Kevin Plank slightly reduced his stake in the company, selling shares valued at approximately $100 million to funds managed by BDT Capital Partners. Plank said the sale is related to personal financing commitments.

Hestra North America Hires Sales And Marketing Director

Hestra hired Tim Hevers as director of sales and marketing for North America. Hevers comes to Hestra with 20-plus years of experience in the outdoor industry, including Sports Authority and, most recently, Vail Resorts.