SGB Update Sportsmans

Primary Arms Optics Names West Coast Sales Manager

Primary Arms Optics hired Mason Easterling as its West Coast sales manager covering California, Arizona, New Mexico, Colorado, Utah, Nevada, Oregon, Idaho, Wyoming, Alaska, Hawaii, and Montana.

GunBroker.com Adds Industry PR Veteran

GunBroker.com hired Allen Forkner as vice president of public relations and brand management. Forkner brings over two decades of marketing, PR and media relations experience to the role.

Camping World Rolling Out New Brand-Exclusive Dealership Format

Camping World Holdings, Inc. is launching a new, industry-first dealership format that is dedicated exclusively to the RV industry’s leading brands. Under this format, select individual dealerships will be dedicated exclusively to selling, servicing, and showcasing that brand’s latest innovation and product offering.

VSSL Builds Out North American Sales Agency Team

VSSL said it is building a world-class sales team across North America, and globally, to “embrace existing sales relationships with dealer partners and nurture the next generation of wholesale partnerships with retailers that can showcase the entire line and amplify the brand’s message around compact, durable, integrated products.”

Diamondback Firearms Appoints New CEO

Diamondback Firearms CEO, Bobby Fleckinger, appointed Faith Denman as CEO, effective immediately. Fleckinger will remain active in the business, working with Denman to drive the company forward.

NRF Expects Imports For First Half To Be 22 Percent Below H1 Last Year

Import cargo volume at the nation’s major container ports is expected to be 22 percent lower during the first half of 2023 than the same time last year despite increased consumer spending, according to the Global Port Tracker report released by the National Retail Federation and Hackett Associates.