SGB Update Sportsmans

Pard Optics Adds Marketing Director

Pard Optics hired John Aho as marketing director, managing the marketing and advertising strategies across all facets of the business.

Survey: Americans Looking To Outdoors And Road Trips In 2023

As Americans make summer travel and recreation plans, they are increasingly looking to the outdoors and road trips to improve mental well-being and to combat the rising costs of flights, lodging and car rentals according to a new consumer survey from Winnebago Industries, Inc.

Under Armour Founder Sells $100 Million Stake To Merchant Bank Affiliate

Under Armour, Inc. reported that company Founder, Executive Chair and Brand Chief Kevin Plank slightly reduced his stake in the company, selling shares valued at approximately $100 million to funds managed by BDT Capital Partners. Plank said the sale is related to personal financing commitments.

Hestra North America Hires Sales And Marketing Director

Hestra hired Tim Hevers as director of sales and marketing for North America. Hevers comes to Hestra with 20-plus years of experience in the outdoor industry, including Sports Authority and, most recently, Vail Resorts.

Throom Targets Hires PMI As Rep Agency

Throom Targets, the maker of ricochet-free targets for hunting, hired PMI (Professional Marketing, Inc.) as its rep agency, responsible for all retail sales, including dealers, distributors and mass retailers in the Midwestern states.

Earth Blinds Chooses Sales Agency of Record

Earth Blinds, the maker of hunting blinds, selected Kelly Brand Management (KBM) as its sales and marketing agency to manage U.S. brick-and-mortar and e-commerce sales.