SGB Update Sportsmans

EXEC: U.S. Shoppers Are Under the Influence of Influencers

Now it’s the content creator, or influencer that is moving the market for brands, products, food, restaurants, new stores, and just about anything that requires a decision on the part of a consumer. If you are a marketer, you know this story all too well.

Meprolight Adds Digital Marketing Manager

A division of SK Group and the manufacturer of red dot optics and self-powered tritium-enhanced sights for rifles, pistols and shotguns, hired Jordan Stein as digital marketing manager.