SGB Update Sportsmans

Fenix Outdoor International Appoints New CTO

The parent company of the Fjällräven, Royal Robbins, Hanwag, and Tierra brands promoted Head of Brands Business Tech and Deputy CTO Eefje Jacques to CTO, effective April 1. Current company CIO Jan Lindmark will retire on that date.

Sportsman’s Warehouse Adds Indie Board Director

Steve Becker is the new independent member of the company’s Board of Directors, effective immediately. He will serve as a member of the Board’s Nominating and Governance Committee.

GearJunkie Parent Acquires Pack Hacker

Pack Hacker’s focus on travel gear reviews and buying advice is expected to complement AllGear Digital’s brand portfolio covering outdoor sports, cycling, surfing, and other outdoor pursuits.

Pard Optics Names 2023 Rep Group of the Year

“The Odle team has demonstrated professionalism, dedication and a focus that helped Pard enjoy significant market growth.the company.” —Derick Cole, VP Sales, Pard USA.

KV Capital Merges Two Powersports Brands Via Acquisition

The company anticipates merging the UTV Canada business with Mountain Sports Distribution, the full-service powersports distributor that joined the KV Capital Fund II portfolio in 2023. Financial terms were not disclosed.

Werner Riethmann Departs Active Management of Lowa

After more than 30 years, Werner Riethmann left active management of Lowa Sportschuh GmbH at the end of December 2023. He will remain with the Bavarian hiking and mountain boot specialist as a shareholder with a 20 percent share and in an advisory capacity.