SGB Update Sportsmans

Primary Arms Appoints New Director of Government Programs and Sales

Bob Protheroe reportedly brings over 30 years of experience in the industry, having held key leadership roles at Geissele Automatics, Beretta Defense Technologies, Steiner USA, Avon Protection Systems, Inc., Municipal Emergency Services, Inc., TVI Corporation, and Fisher Scientific.

Outdoor Rep Groups Form New Agency to Serve the Northeast

Ferguson-Keller, operating out of the Midwest, and Rogers Sports Marketing, operating out of the Southeast, created Gen 3 Outdoors to service the fishing, hunting and firearms, marine and related outdoor sports categories in the Northeast.