SGB Update Sportsmans

Outdoor Recreation Roundtable Names SVP of Communications & Operations

Whitney Potter Schwartz will reportedly oversee branding and communications, strategy, and events for ORR and support the development and operations goals through new partnerships to “elevate” the organization’s policy objectives for the outdoor economy at the national level.

NSSF: December Adjusted NICS Background Checks Climb 1.6 Percent

The National Shooting Sports Foundation (NSSF) reported that the December 2023 NSSF-adjusted National Instant Criminal Background Check System (NICS) number increased by 1.6 percent, its third consecutive positive month. For the year, adjusted checks were down 3.5 percent.

Report: U.S. Holiday Online Sales Grow 4.9 Percent

Online spending in the U.S. during the 2023 holiday season climbed 4.9 percent to $222.1 billion in November and December, according to Adobe Analytics. Growth was reportedly driven by sizeable discounts across electronics, toys and apparel, as well as increased usage of the flexible ‘Buy Now Pay Later’ payment option.

Lazydays Promotes Dillard to VP Operations

Amber Dillard was promoted to VP of operations, effective immediately. The company said Dillard’s tenure began in 2011, “reflecting over a decade of commitment and service to the company.”

Riton Optics Appoints Marketing Director

Riton Optics hired Trent Marsh as marketing director. Marsh has almost 15 years of experience as a marketer in the shooting sports industry, having worked in the UTV, trail camera and optics categories.

Hornady Names Director of Manufacturing

Hornady Manufacturing Company hired Scott McKelvey as director of manufacturing, oversee manufacturing processes throughout all production divisions.

Camping World to Acquire Two Locations in Louisiana

Camping World Holdings, Inc. announced plans to acquire Bent’s RV, with two locations in Boutte and Albany, LA. The company expects to close the transaction in the second quarter of 2024 and increase its Louisiana location count to four.

Colt CZ Acquires Grenade Launcher Technology

Colt CZ Group SE, through its subsidiary Colt, acquired the intellectual property rights for the Mk 47 Automatic Grenade Launcher, including the Fire Control, from General Dynamics Ordnance and Tactical Systems.

Academy Sports’ Former President Lands at Groundworks

Groundworks, the foundation and water management solutions company, hired Michael Mullican as CFO. Last October, Mullican stepped down from Academy Sports as president and CFO to pursue personal and professional opportunities.