SGB Update Sportsmans

SylvanSport Expanding Global HQ in the Blue Ridge Mountains
The global headquarters of SylvanSport in Brevard, NC, will reportedly grow by 40,000 square feet, led by the Transylvania Economic Alliance.

Lancer Systems Promotes Bill Lutton to Company President
Lutton has been with Lancer Systems for nearly six years, most recently as engineering manager. Prior to Lancer, Lutton served as VP engineering for O.F. Mossberg & Sons for nearly 13 years.

Anechoic Taps Schooler Outdoor Marketing as New Indie Sales Group
Schooler Outdoor Marketing officially launched in January 2023 when two long-standing manufacturer rep agencies—Outdoor Marketing Group and Schooler Associates—merged. The agency manages territories outside the 13 Western states.”

Far Bank Names Industry Vet as Director of North American Sales
Tom Larimer brings to Far Bank vast experience gained from a 30-year career in the fly fishing industry. His recent roles leading national sales teams and brand management operations include decades of guiding and retail experience and a background in product design and casting instruction.

New Backcountry Owner Taps Schottenstein Affiliates for $112M Financing Support
Schottenstein affiliates Second Avenue Capital Partners, SB360 Capital Partners and Ares Commercial Finance have closed on a $112 million Senior Secured Revolving Credit Facility and Term Loan for Backcountry.

The Lycra Company Publishes Latest Sustainability Update, Progress Versus 2030 Goals
The sustainability goals outlined in the company’s third annual report are structured around three pillars and align with five United Nations Sustainable Development Goals.

SportRx Adds New Leadership in Marketing, Sales and Operations
SportRx has hired Monica Rigali as VP of marketing and Curtis Ellis as VP of sales and operations. They will report to Rob Tavakoli, who was promoted to CEO in 2022 after nearly 18 years working for the company.

Coolcore Appoints CEO and Majority Owner
Eric Schenker has joined the company as chief executive officer and majority owner. Previously, he was the CEO of Craft Sportswear NA, a performance apparel manufacturer

D&M Holding Invests $70M in Arkansas Ammunition Primer and Energetics Facility
The company said the new White River Energetics facility in Des Arc, AR will be the first single-base propellant factory to be built in the United States in over 50 years.

Report: Companies are Lowering the Talent Bar and Modifying Job Requirements
Companies are challenged to find both best-fit outside candidates and identify and cultivate existing talent,” Betterworks observed in the survey summary report.

Outdoor Recreation Industry Convenes Briefing on Impacts of U.S. Trade Policy
Industry stakeholders in the virtual meeting emphasized that growth in the outdoor recreation economy is threatened by ongoing trade disruptions and the expiration of essential trade programs, including the Generalized System of Preferences.

Report: August Retail Sales Growth Slowed Sequentially from July Trend
August’s core retail sales, as defined by the NRF, are based on census data, excluding auto dealers, gas stations and restaurants, were reportedly up 0.3 percent m/m seasonally-adjusted and up 3.3 percent y/y unadjusted.

Lazydays Holdings Promotes Amber Dillard to Chief Operating Officer
The newly minted COO sits on the Board of the Lazydays Employee Foundation, which is dedicated to helping at-risk kids in the communities the company serves.

NRF Names Jill Dvorak as Senior VP of Content
Dvorak previously served at the NRF as vice president of content and retail strategy from 2017 to 2022. Before returning to the NRF, Dvorak was the chief content officer at CommerceNext.

X-Vision Optics Adds New Marketing Specialist
With nine years of digital marketing experience, Brady Stevenson is expected to play a key role in shaping the company’s marketing strategies.