SGB Update Sportsmans
Benelli Presents Sales Representatives of the Year Awards
Benelli USA’s VP of Sales, Lee Colquitt, presented the 2024 Sales Rep of the Year Awards at the 2025 SHOT Show in Las Vegas.
Target Sports USA Adds New Hire to Digital Marketing Team
Before joining TSUSA, Kailon Kirby worked as a digital marketing consultant, where he advised, created and executed multi-channel campaigns that drove brand awareness, generated leads and boosted conversions.
Otis Technology Partners with Rock Outdoors LLC for Sales Support
The agreement sees Otis Technology and Shooter’s Choice gaining additional sales support from Rock Outdoors Sales Group responsible for building upon existing relationships while growing market share in eleven states.
Hawke Optics Adds New NW Regional Sales Manager
Ryan Holt is from Utah, has a stronghold for outdoor activities, and will support sales efforts in Washington, Oregon, Idaho, Wyoming, Colorado, Montana and Utah.
Eotech Opens Engineering Tech Center in Idaho
Officially opened on February 26, 2025, this 4,200 square-foot facility provides R&D, engineering design and sustainment, testing, and prototyping for all product categories.
Rural King Opens its Fifth Alabama Store in Saraland
The store carries a wide range of outdoor lifestyle and work brands, including Ariat, Browning, Carhartt, Columbia, Frogg Toggs, Henry Rifles, Huk Apparel, Keen Utility, Plano, Realtree, Remington, Under Armour, and Wolverine.
NRF Sees Import Cargo Levels Continuing to Rise Among Tariff Uncertainty
Imports from all trading partners could also be affected by a new fee the Office of the U.S. Trade Representative is considering that would levy a fee between $1 million and $1.5 million each time a Chinese-built ship docks at a U.S. port.
CNBC/NRF Retail Monitor Sees February Y/Y Retail Sales Growing But Moderating
The Sporting Goods, Hobby, Music & Book Stores segment increased 3.6 percent year-over-year, up from 2.8 percent y/y growth in January. Clothing, Footwear and Accessories Stores were up 3.8 percent in February, half the trend in January.
Sierra Bullets Hires Marketing Manager, Operations
Colby Adamek will elevate Sierra Bullets’ visibility as marketing manager and strengthen its relationship with hunters, professional shooters and enthusiasts.
Traeger Sees Weak Q4 Accessories Sales Cut into DD Growth in Grills and Pellets
Accessories revenues decreased 24.1 percent to $60.0 million, primarily driven by lower sales of Meater smart thermometers, partially offset by higher sales of Traeger-branded accessories. Grill revenues increased by 30.2 percent.
American Outdoor Brands Swings to Fiscal Q3 Profit as Sales Come in Ahead of Plan
Traditional channel net sales increased 9.6 percent, E-Commerce channel net sales grew 9.5 percent, and Domestic channel net sales were up 10.1 percent in the fiscal third quarter ended January 31.
Clarus Corp. Sees Margins Surge in Q4 But Charges Wreck Bottom Line
The Black Diamond-dominated Outdoor segment posted sales of $51.1 million in Q4, compared to $50.1 million in the year-ago quarter. Adventure segment sales decreased 22.9 percent to $20.3 million, compared to $26.4 million in the year-ago quarter.
Academy Appoints EVP & Chief Information Officer
Sumit Anand joined Academy this month and reports directly to CEO Steve Lawrence. Anand oversees enterprise technology operations, including cybersecurity, IT infrastructure and operations, and IT shared services, supporting the company’s corporate, distribution center and retail initiatives.
Delta Waterfowl Names New Senior Director of Industry Partnerships
Chris Williams began working for Delta Waterfowl in 2010 as the organization’s regional events director for the Atlantic Flyway. The organization previously promoted him as director of events for the Atlantic Team.
Target Lays Out Strategic Plans to Drive $15 Billion+ in Sales Growth by 2030
This week, the retailer outlined for the financial community how ongoing investments will accelerate its strategy and drive billions of dollars of profitable sales growth across its multi-channel business by 2030.
