SGB Update Sportsmans

NSSF Elects Two to NSSF Board of Governors

The National Shooting Sports Foundation (NSSF), has elected industry executive Thomas DeBolt and firearms business owner Jacquelyn Clark to the NSSF Board of Governors.

SDS Arms Appoints New Distributor

SDS Arms has partnered with Country Wide Sports as a distributor of all five firearm brands under the SDS Arms umbrella.

Hawke Optics Adds New Marketing Manager

Cameron Derr Derr comes to Hawke after five years as a content director with Exodus Outdoor Gear. His work with influencer marketing, podcasts and video production will reportedly be a major asset to Hawke Optics.

Yeti Inc. Posts Strong Q4 Despite Wrestling with Product Recall Reserve Impact

Adjusted sales, which exclude the impacts of the recall reserves in both the current and prior-year quarters, increased 7 percent to $555.4 million. Sales and adjusted sales in Q4 2024 and 2023 include $1.7 million and $6.5 million, respectively, of sales related to gift card redemptions in connection with recall remedies.

Arcus Hunting Names New National Sales Manager

Jim Heeren has been hired as national sales manager for the Midwest and Western U.S. regions, played a key role in launching a gun safe division for Dansons and spent 21 years at Cabela’s.

Coleman, Marmot Parent Sees Q4 Outdoor & Rec Segment Fall 7.9 Percent

Newell Brands, the parent company of Marmot, Ex Officio, Stearns, Bubba, Coleman, and Contigo, among others, reported that the company’s Outdoor & Recreation segment saw another revenue decline in the fourth quarter although it was a significantly smaller decline than in recent quarters.