SGB Update Sportsmans

NSSF Elects Two to NSSF Board of Governors
The National Shooting Sports Foundation (NSSF), has elected industry executive Thomas DeBolt and firearms business owner Jacquelyn Clark to the NSSF Board of Governors.

SDS Arms Appoints New Distributor
SDS Arms has partnered with Country Wide Sports as a distributor of all five firearm brands under the SDS Arms umbrella.

Hawke Optics Adds New Marketing Manager
Cameron Derr Derr comes to Hawke after five years as a content director with Exodus Outdoor Gear. His work with influencer marketing, podcasts and video production will reportedly be a major asset to Hawke Optics.

Yeti Inc. Posts Strong Q4 Despite Wrestling with Product Recall Reserve Impact
Adjusted sales, which exclude the impacts of the recall reserves in both the current and prior-year quarters, increased 7 percent to $555.4 million. Sales and adjusted sales in Q4 2024 and 2023 include $1.7 million and $6.5 million, respectively, of sales related to gift card redemptions in connection with recall remedies.

Davidson’s Promotes Three Industry Vets to Senior Merchandising Directors
The promotions are effective immediately for Paul Dickson, Eric Mueller and Justin Saldivar. Each have extensive backgrounds and experience in the firearms industry, boasting thirty-seven years of combined service with Davidson’s alone.

Global Defense Names François Cortes as New Director of International Sales
Cortes will lead the company’s efforts to expand its global presence by developing strategic sales initiatives, identifying emerging market opportunities and fostering strong relationships with key clients and partners.

Wolverine World Wide Promotes Brett Parent to Chief Strategy Officer
The parent company of the Merrell, Saucony, Wolverine Brand and Sweaty Betty brands promoted Brett Parent to CSO, effective February 3. He will now serve on the company’s Executive Team.

Bass Pro Shops to Open Outpost in Arkansas
The Fort Smith, AK, store is expected to open in early 2026. The 70,000-square-foot location will be the retailer’s third in the state.

Arcus Hunting Names New National Sales Manager
Jim Heeren has been hired as national sales manager for the Midwest and Western U.S. regions, played a key role in launching a gun safe division for Dansons and spent 21 years at Cabela’s.

Dick’s SG Begins Enrolling Non-Employees as Paid Social Media Influencers
Since launching as an internal program in 2023, Dick’s Varsity Team members have created over 1,000 pieces of social media content, garnering over 38 million impressions, and have been featured in 10 campaigns for both Dick’s and its national brands.

Report: Import Cargo Trends Remain Fluid Due to Tariff Threats
A strong December brought 2024 to a total of 25.5 million TEU, or Twenty-Foot Equivalent Units, up 14.8 percent from 2023 and the highest level since 2021’s record of 25.8 million TEU during the pandemic.

CNBC/NRF Retail Monitor Sees January Reporting Strong Retail Sales Gains
The Sporting Goods, Hobby, Music, and Bookstores segment was down 1.9 percent m/m, seasonally-adjusted, but up 2.82 percent y/y, unadjusted, after a very strong December trend.

Coleman, Marmot Parent Sees Q4 Outdoor & Rec Segment Fall 7.9 Percent
Newell Brands, the parent company of Marmot, Ex Officio, Stearns, Bubba, Coleman, and Contigo, among others, reported that the company’s Outdoor & Recreation segment saw another revenue decline in the fourth quarter although it was a significantly smaller decline than in recent quarters.

Michigan Consumer Sentiment Index Declines for First Time in Six Months
Consumer sentiment fell for the first time in six months and is down 10 percent versus a year ago, according to the final January report for the Michigan Consumer Sentiment Index.

Costco Comps Grow 9.8 Percent in January Ex-Fuel
Costco Wholesale Corporation reported net sales of $19.51 billion for the retail month of January, an increase of 9.2 percent from $17.87 billion last year.