SGB Update Sports & Fitness

Lululemon Athletica Appoints Chief Financial Officer

Lululemon Athletica Inc. named Stuart C. Haselden as its chief financial officer to replace John Currie, who had announced plans last summer to retire by the end of the current fiscal year…

Vasque Announces 2015 Thru-Hike Syndicate Ambassadors

Vasque and outdoor industry partners Osprey Packs, NEMO Equipment, Leki Trekking Poles and Darn Tough Socks announced its official 2015 Thru-Hike Syndicate. Many members of the team will be hiking for causes such as Project Canoe, Women’s Learning P

Walls Brands Hires Backbone Media to Help With Repositioning

Walls Brands has hired active lifestyle agency Backbone Media to manage its communications strategy and public relations outreach for its workwear and hunting apparel brands Walls Outdoor Goods, Big Smith, 10X, Liberty and Duxbak brands…

Report: Adidas Displaces Nike at University of Miami Hurricanes

Adidas has displaced Nike as the apparel and merchandise licensee and uniform provider for the Miami Hurricanes, according to two South Florida newspapers. Citing anonymous sources, the Sun-Sentinel and Palm Beach Post reported Monday that the University

Under Armour Launches UA Record

Under Armour unveiled UA Record, the latest addition to its comprehensive health and fitness network, at the Consumer Electronics Show in Las Vegas. Members can invite up to 20 friends within their network to compete in customized health and fitness chall

Orvis to Open Fly Fishing School in Jackson Hole

Orvis is partnering with a private club and residential community and local fly fishing school to open Orvis Fly Fishing School – Jackson Hole; its first such school in the state of Wyoming…

MassBike Names Executive Director

The Massachusetts Bicycle Coalition (MassBike) board of directors has named Richard Fries to serve as its new executive director after…

OIA Names Keynote Speakers for Sustainability Conference

Marc Dorfman of Biomimicry 3.8 will kick-off the third Outdoor Industry Association (OIA) Sustainability Insights Conference scheduled to take place on Tuesday, Jan. 20, just prior to the start of Outdoor Retailer Winter Market 2015. The one-day conferenc

Under Armour Hires PR Firm to Target Outdoor and Action Sports

Under Armour, Inc. is partnering with Charleston, SC-based public relations firm Groundswell PR to represent its Outdoor Performance Division products. The global athletic performance gear company has appointed Groundswell to oversee its editorial and med