SGB Update Sports & Fitness

Nike Becomes Kit Supplier for German Football Association in 2027
Adidas has been supplying German soccer with its gear since 1954, and last week it presented the new jerseys for the upcoming European Championship, which Germany is hosting this summer.

Allbirds Inc. Inks Two More International Distributor Deals
Alyasra Fashion will be the exclusive Allbirds distributor in the Gulf Countries territory, and Primer Group will distribute Allbirds products across Malaysia, Singapore, Indonesia, and the Philippines.
Academy Sports and Outdoors Sees Positive Change in Q4 Sales Trend
The retailer reported that it did not meet its own expectations for Fiscal 2023 but a trajectory change in the fourth quarter turned the frown upside down. Fourth quarter net sales were up 2.8 percent to $1.79 billion while comp store sales declined 3.6 percent for the period.

Golf Industry Veterans to Rep Sun Mountain Sports
Chivonne Wilson will represent Sun Mountain in the North Florida market. Tom Funderburk will represent Sun Mountain in the Oklahoma/Arkansas market.

DSW Parent Designer Brands Sees Shares Slide on Miss Against Street Estimates
The parent company to the DSW, Topo, Keds, Hush Puppies and other footwear brands, saw net sales decrease 0.8 percent to $754.3 million in the fiscal 2023 fourth quarter. Total comparable sales decreased by 7.3 percent for the quarter.

NRF Sees Retail Growth Slowing in 2024 as Economy Slows
The National Retail Federation forecasted 2024 retail sales would increase between 2.5 percent and 3.5 percent year-over-year to come in at $5.23 trillion to $5.28 trillion, a moderation from the 3.6 percent growth in 2023.

Shoe Carnival Sees Sales Improving in 2024 with EPS in Line with 2023
Shoe Carnival, Inc. reported net sales came in at the high end of the company’s expectations, totaling $280.2 million in Fiscal 2023 fourth quarter and $1.18 billion in Fiscal 2023 year ended February 3.

EXEC: U.S. Shoppers Are Under the Influence of Influencers
Now it’s the content creator, or influencer that is moving the market for brands, products, food, restaurants, new stores, and just about anything that requires a decision on the part of a consumer. If you are a marketer, you know this story all too well.

Report: Retail Traffic Trends at Nike and Lululemon Ahead of Earnings
With less than 24 hours before Nike and Lululemon report their most recent quarterly results to the market, a recent report from Placer.ai appears to be rather timely as brands, retailers, investors, and consumers look for the bigger picture.

Eight Sleep Enters Tennis with a New Investor and Brand Ambassador
Taylor Fritz, the highest-ranked American male tennis player, has joined Eight Sleep as an investor and ambassador for the company. Fritz said he began using Eight Sleep’s Pod in early 2023 to optimize sleep and recovery and enhance his on-court performance.

Topgolf Callaway Not Aware of any Sale Discussions
Topgolf Callaway reported today that the company is “unaware of any discussions” regarding the sale of the business.

Cycle Limited Relocating to New South Florida HQ
The online retailer of certified pre-owned bikes said the larger facility accommodates an expanding in-house team and provides a broader selection of certified pre-owned and new bikes, components and frames.

Wahoo Fitness Appoints New CEO
Gareth Joyce brings experience growing major global consumer and technology brands to drive accelerated growth and achieve Wahoo’s mission of building a better athlete.

Academy Sports and Outdoors Taps Google, Walmart Vet for Board Director
Monique Picou has over 30 years of supply chain, logistics, strategic planning, operations, digital/technology, and engineering experience. She has worked as the global EVP of Google Cloud supply chain and operations at Alphabet, Inc. since March 2023.

Crunch Franchise Opens Newest Location in Florida
Crunch Franchise opened Crunch Poinciana, a 35,000-square-foot fitness facility, in a newly constructed building at Poinciana Lakes Plaza.