SGB Update Sports & Fitness

Perfect Game Announces Investor Group

Perfect Game, the youth and high school diamond sports platform, announced its investor group, which is made up, in part, of 21 former and active MLB players.

SwingU Promotes Calli Ringsby to Head of Product

Ringsby, a Stanford graduate and national championship-winning women’s golf team player, is “passionate about empowering women in technology.” She leads an all-female product team at SwingU.

G/Fore Arrives in the Big Apple 

The pop-up retail space at 536 Madison Avenue is said to be consistent with the company’s locations in Scottsdale, AZ and Palm Beach, FL.

Egym Acquires UK Corporate Fitness Player Hussle

With the integration of Hussle, the Egym Wellpass program reportedly includes unlimited access to a network of up to 1,500-plus gyms, pools, and spas via one discounted pass, covering 96 percent of UK regions in England, Scotland, Wales, and Northern Ireland.

Puma to Open Puma Studio in Los Angeles in Early 2025

Puma Studio, when complete, will be a creative space that brings the brand’s design and marketing teams closer to the most influential communities and celebrities to inspire products and campaigns for the strategically important U.S. market.