SGB Update Sports & Fitness

Swiftwick Hires Nike Vet as Sales Manager, Run Specialty

James Osborne, who has worked as a sales and community consultant for the company since earlier this summer, was hired full-time as sales manager for run specialty. He will remain a co-owner of The Exchange Running Collective with his wife who will manage day-to-day operations.

Hartford Sales Group Celebrates 40 Years as Indie Sales Agency

The company, founded in October 1984 by Larry Hartford, cut its teeth on new brands launching in the market. Hartford started his footwear and apparel sales career ten years prior, representing Tred2, Brooks, Court Casuals and many others in the active outdoor space.

Williams Athletic Club Apparel Brand Adds to Leadership Team

The luxury lifestyle golf brand, has named golf industry experts Marty Hackel, the former fashion director at Golf Digest, and Alyson Ramsey Johnson, CEO of golf marketing agency Gilly Group, to the brand’s leadership team and as investors of the apparel company.

Champion Europe Appoints New Creative Director

Maurizio Donadi’s will oversee the creative development of Champion’s product lines and seasonal collections. His arrival is reported to mark a shift in the brand’s direction under the new ownership of Authentic Brands Group, which acquired the brand in October.

TruGolf Holdings Posts Turnaround Quarter in Q3 as Sales Grow 82 Percent

EBITDA for the second half of 2024 is estimated to range between $1.1 million and $1.5 million, showing a return to profitability following significant investments made over the past two years. Total revenue for end of 2024 is expected to grow 9 percent to 13 percent.

Arora Group Appoints New Managing Director of Golf

Gerry Ivers will oversee day-to-day operations at The Buckinghamshire, recently repositioned as a private members’ club following an over £10 million clubhouse renovation. He will also develop a new course at Ryder Cup candidate venue Luton Hoo Hotel, Golf & Spa.

Nite Ize Spins Off Tru Zip to Stand-Alone Brand

Nite Ize, manufacturer of the Tru Zip toothless, dustproof and waterproof zipper, announced that the product now operates as an independent brand. Nite Ize, the product inventor, will remain its sole distributor.

S&S Activewear Taps Industry Veteran to Lead Hard Goods Division

Eric Levin brings over 33 years of industry leadership to this role, having previously founded Jetline, a promotional products business that merged with Prime Line in 2015, which Alphabroder acquired and became the supplier’s hard goods division. Levin served as executive vice president of strategy and growth.

Newton Golf Narrows Q3 Net Loss as Year-Over-Year Sales Growth Surged

The company, previously know as Sacks Parente Golf, posted a net loss of $1.06 million in the quarter, compared to a net loss of $1.2 million in the year-ago Q3 period. Revenue was $1.2 million in the third quarter, an increase of 1,175 percent year-over-year.