SGB Update Sports & Fitness
Trek Taps Amber Road to Manage Global Trade
Trek Bikes, a bicycle and cycling product manufacturer and distributor, selected Amber Road’s Trade Automation solution to lower landed costs and manage global trade.

Velofix Hires Ward Grootjans As VP Global Development
The company behind the world’s largest fleet of Mobile Bike Shops hired Ward Grootjans, formerly of Canyon Bicycles, as vice president of global business development.
Skechers Go Golf’s Matt Kuchar Wins Bronze in Rio
Kuchar, a Skechers Go Golf brand ambassador and elite team member, finished third in Men’s Individual Golf at the Rio Olympics.

Trending: Wearable Companies Seek School Athletics Deals
In a wearables landscape still very much dominated by Fitbit and Apple, other brands are navigating strategic partnerships with college athletic programs to get their tech in front of consumers.
Topgolf Adds Second New Jersey Venue
The sports entertainment company will open a Mount Laurel, NJ location in late 2017.

Altra Beats Salomon At Leadville 100
Altra Footwear once again secured its spot as the reigning Leadville 100 brand as its elite runner, British-born Ian Sharman, achieved his second consecutive win.
Leatt Expands Product Portfolio
The personal protective equipment company introduced its 2017 Bicycling Range aimed at a wider group of mountain bike riders.
Taiwan’s E-Bike Exports Accelerate
After growing 25.3 percent in 2015, the nation’s e-bike exports nearly doubled in the first five months of this year, according to a report released Thursday.

Vista Outdoor Sets $100 Million Share Repurchase Program
Vista Outdoor Inc. announced that the company’s board of directors has approved a new repurchase program for up to $100 million of the company’s common stock.
Report: Ex-Performance Sports Chairman Exploring Bid
Graeme Roustan, the former chairman of Performance Sports Group Ltd., is weighing a possible bid for the company, according to a report from Reuters.
Rudy Project Tempts Dealers with Markup Opportunity
Rudy Project North America stated that all dealers would be able to purchase helmets at one-third of MSRP, resulting in an everyday 3 times markup.

Study: Consumer Groups Favor Different Olympic Sports
Consumers who are rugby fans and skiers are 154.23 percent more likely to be fans of targeted and less mainstream Olympic sports. At least that’s what Digilant, a global programmatic media company that partners with brands and agencies, found.
Rawlings Remains Official Baseball of NCAA Championships
Baseball’s category leader renewed its exclusive status with the NCAA as the Official Baseball of the 2017-21 NCAA championships.

KPMG Study: Cyberattacks Cause Consumer Alarm
Consumers are wary of the increased frequency of cyber-attacks against retailers, and many are ready to walk away from their favorite retailers if a breach occurs.

Converse… For Your Back?
Converse, the iconic shoe brand owned by Nike Inc. will release a capsule of water resistant gear for fall/winter ’16, which includes footwear…and apparel… and a backpack.