SGB Update Sports & Fitness

Trek Taps Amber Road to Manage Global Trade

Trek Bikes, a bicycle and cycling product manufacturer and distributor, selected Amber Road’s Trade Automation solution to lower landed costs and manage global trade.

Altra Beats Salomon At Leadville 100

Altra Footwear once again secured its spot as the reigning Leadville 100 brand as its elite runner, British-born Ian Sharman, achieved his second consecutive win.

Leatt Expands Product Portfolio

The personal protective equipment company introduced its 2017 Bicycling Range aimed at a wider group of mountain bike riders.

Taiwan’s E-Bike Exports Accelerate

After growing 25.3 percent in 2015, the nation’s e-bike exports nearly doubled in the first five months of this year, according to a report released Thursday.

Study: Consumer Groups Favor Different Olympic Sports

Consumers who are rugby fans and skiers are 154.23 percent more likely to be fans of targeted and less mainstream Olympic sports. At least that’s what Digilant, a global programmatic media company that partners with brands and agencies, found.

KPMG Study: Cyberattacks Cause Consumer Alarm

Consumers are wary of the increased frequency of cyber-attacks against retailers, and many are ready to walk away from their favorite retailers if a breach occurs.

Converse… For Your Back?

Converse, the iconic shoe brand owned by Nike Inc. will release a capsule of water resistant gear for fall/winter ’16, which includes footwear…and apparel… and a backpack.