SGB Update Sports & Fitness
BiPro Partners With Mash Mafia Weightlifting Team
BiPro, a part of Agropur Cooperative, has partnered with Mash Mafia, one of the top weightlifting teams in the U.S.
Amer Sports Accelerates Organic Initiatives
The company will cut up to €25 million in expenses by the end of 2017 so it can accelerate organic growth initiatives that are already exceeding expectations.
Adidas Signs Tim Tebow
According to ESPN, the former Florida Gator and NFL quarterback wore Adidas head to toe for his workout on Tuesday at USC in Los Angeles in front of more than 40 MLB scouts.
Life Time Fitness Opens In Maryland
Life Time Fitness will open a new 125,000-square-foot club in Gaithersburg, MD come October 2016. According to Washington’s Top News, the fitness giant is planning to hire hundreds for full and part time positions at Life Time Athletic Gaithersburg.
Foot Locker Opens NYC Herald Square Flagship
Foot Locker Inc., the New York-based athletic retailer, celebrated the grand opening of its flagship location in New York City’s Herald Square with an official ribbon-cutting ceremony on August 30, 2016.
Roka Sports Enters Eyewear
Roka Sports Inc. a Dallas-based performance multisport brand, is trying its hand in performance eyewear, releasing a capsule for the first time.
Under Armour Adds To The Licensed Product Game
Under Armour is buffing out its licensed product game with its launch of the company’s first NFL team licensed training product line.
Zamst Sponsors NBA All-Star Isaiah Thomas
Zamst, a global leader in sports prevention and protective equipment, entered a worldwide endorsement deal with NBA All-Star Isaiah Thomas.
PickUp USA Begins Franchise Expansion
PickUp USA Fitness, headquartered in Irwindale, CA, sealed an agreement for new franchises in California and Arizona after launching its franchise program in May 2016.
Myzone Inks Deal With Canadian Gym Giant
GoodLife Fitness, Canada’s largest fitness club chains, inked a deal with Myzone wearable company to offer GoodLife members and staff across Canada access to one of its fitness monitoring tools.
Mueller to Sponsor Leicester City Football Club
Mueller Sports Medicine signed on as an Official Team Supplier of the Leicester City Football Club, defending champions of the Premier League.
Glukos Supports Seven Olympic Athletes
The Glukos Company Inc., the sports nutrition brand, said Glukos was used by seven athletes from the United States at the Rio games who earned a collective five Olympic medals.
Finish Line Youth Foundation Grants More Than $144,000 in Q216
The 17 grants will help organizations in 12 states that focus on healthy lifestyles, youth development and special needs.
AstroTurf Sale to SportGroup Finalized
The merger will create arguably the largest outdoor sports surfacing company in the world.
