SGB Update Sports & Fitness
Off Broadway Shoe Warehouse Appoints Marketing Director
Off Broadway Shoe Warehouse appointed Craig Scheiderer as the company’s new marketing director.
Congress Supports Physical Activity Incentive
The Personal Health Investment Today (PHIT) Act (H.R.1218 & S.2218) received support from the 100th Member of Congress on July 18, 2016.
Will Nike Take CrossFit From Reebok?
By Jahla Seppanen At the 2016 Reebok CrossFit Games, July 19-24, Nike athlete Mat Fraser took his first win after coming in second the following two years. The 26-year-old’s victory shifted some attention away from the ever-growing CrossFit brand, Reebok, to the footwear/apparel giant Nike, who signed Fraser in December 2014 after an explosive debut […]
Molokai-2-Ohau Holds Paddleboard World Championships
The Moloka’i-2-O’ahu Paddleboard World Championships (M2O) will take place July 31, 2016.
Manchester United Partners with TAG Heuer
Manchester United has made TAG Heuer its new Official Timekeeper and Global Partner, as of July 25, 2016.
The three-year agreement between the Swiss Avant-Garde watchmaker and the football club was celebrated in Beijing with United players.
The first team is currently in China for Tour 2016 presented by Aon, preparing for the season ahead. To mark their arrival in the capital, players joined Manchester United Commercial Director Jamie Reigle and Loic Biver, Head of Marketing of LVMH Watch & Jewellery Greater China, to herald a new phase in their companies’ history with this global partnership.
United Ambassadors Ji-sung Park and Denis Irwin, two of the club’s most decorated players, were also at the event along with Leo Poon, TAG Heuer General Manager of Greater China.
When the team returns to launch its Premier League campaign for 2016/17, TAG Heuer will feature on digital advertising boards at Old Trafford. Specially-crafted TAG Heuer timepieces will be displayed around Manchester United’s stadium, including in the team’s dressing room, as well as the club’s Aon Training Complex and its offices in Manchester, London and Hong Kong. TAG Heuer branding and its brand motto, #DontCrackUnderPressure, will feature across all of Manchester United’s digital platforms, including its website and social media.
TAG Heuer has been a Swiss Avant-Garde watchmaker for 155 years, founded in the remote mountain village of Saint Imier in 1860, some 18 years before the formation of Newton Heath in Manchester.
Joining forces with Manchester United allows the company to extend its offering to United’s 659 million followers worldwide, 107 million of whom are from China.
Chuze Fitness Opens First Colorado Gym
Chuze Fitness, a national fitness center, will open its first Colorado location in Westminster, located at 8601 N. Sheridan Blvd. on July 27, 2016.
PSG to Appoint New Board Member
Performance Sports Group Ltd. shared that it anticipates appointing Paul Desmarais III, the Chairman of Sagard Capital Partners Management Corp., to its Board of Directors, effective around August 9, 2016.
Twitter to Live Broadcast MLB, NHL Games
Twitter is taking a turn to live sports broadcasting as the app inked a deal with Major League Baseball and the National Hockey League to live stream weekly out-of-market.
Accell Group’s Revenues Climb 10 Percent in First Half
Accell Group N.V. recorded revenues grew 10 percent in the first six months ended June 30.
361 Degrees is Official Supporter of 2016 Rio Games
361 Degrees will be an official supporter of the 2016 Rio Olympic Games. As the exclusive sports brand supporting the Games of the XXXI Olympiad, 361 Degrees will outfit the volunteers, medical staff, referees and operational staff
Dick’s SG Sets Grand Opening for Store in Brookfield, WI
Dick’s Sporting Goods will be opening its 12th store in Wisconsin
Coolcore Appoints VP of Global Marketing
Coolcore, the specialist in chemical-free cooling fabrics, hired David Ludd as vice president of global marketing
Skechers Q2 Profits Dip on Currency Losses
Skechers USA Inc. reported earnings declined slightly in the second quarter largely due to foreign currency translation and exchange losses. Revenues gained 9.7 percent as strong growth overseas offset a 5.4 percent decline domestically due to the timing of shipments.
Nuun Hosts Virtual Race Fundraiser for Challenged Athletes Foundation
Nuun and company, a sports drink brand in run, bike and outdoor specialty, will host the “Challenge Dash – Make Your Miles Count” virtual race fundraiser in support of the Challenged Athletes Foundation.
Stonewear Brings U.S. Manufacturing to Colorado
Stonewear, the Colorado-based women’s activewear brand, will bring its U.S. manufacturing closer to home with the addition of a new CO-based production facility.
