SGB Update Sports & Fitness
Dick’s Sporting Goods Debuts Team USA Campaign
Dick’s Sporting Goods (NYSE: DKS), the Official Sporting Goods Retail Sponsor of Team USA, unveiled the Every Medal charity effort as part of their 2016 Team USA-themed marketing campaign.
Baseball, Climbing Added To 2020 Olympics
The International Olympic Committee (IOC) met on August 3, 2016 for its 129th IOC Session in Rio to discuss the future of the games, adding five new sports to the Olympic program, including baseball/softball, karate, skateboarding, sports climbing and surfing.
KT Health Supports Team USA Athletes
KT Health, maker of kinesiology tape and sports medicine taping products, has named its list of athlete ambassadors for the 2016 Rio Olympics.
Adidas Group’s Q2 Led By Western Europe and North America
Adidas Group strong second-quarter results were led by a 25 percent gain on a currency-neutral basis by the Adidas brand. Top-line growth accelerated in Western Europe, up 29 percent; and North America, up 26 percent.
Nominate Your Innovators of the Year
This fall, SGB will spotlight the people, products and business strategies that push the active lifestyle industry forward with the first SGB Innovators of the Year Awards.
Nike To Halt Golf Equipment Manufacturing
Nike will exit the business of manufacturing golf clubs, balls and bags in favor of concentrating on golf footwear and apparel.
Fleet Feet Sports Releases Runmoji
Fleet Feet Sports will soon release Runmoji, the first emoji application designed specifically for runners, by runners.
Fitmark Closes Round of Funding
Fitmark, the maker of sport, fitness and meal prep bags, has closed another seven-figure round of funding, bringing the total raised to near $3 million to-date.
Academy Sports Appoints Chief Merchandising Officer
Academy, Ltd., doing business as Academy Sports + Outdoors, named Michelle J. Gloeckler executive vice president, chief merchandising officer and president of Academy International Limited, its global sourcing entity.
OIWC Becomes Camber Outdoors
The Outdoor Industries Women’s Coalition (OIWC) stated that its 20th anniversary will include a name change to Camber Outdoors in order to better reflect its outdoor industry work.
Youfit Opens in Baltimore
Youfit has opened a second health club in the Baltimore County area.
Trending: Fitness & Wellness Travel
Virtuoso, an international luxury travel network, is honing in on a growing niche dubbed wellness travel which encompasses “physical, mental and social well-being, as well as spiritual health,” said Albert Herrera, SVOP of Global Product Partnerships, Virtuoso.
Urban Outfitters Erases Activewear Brand, Launches Adidas Line
Almost a year after Urban Outfitters pulled its fitness & outdoors brand, the lifestyle company turns to Adidas for an activewear boost.
USATF Signs Exclusive Nutrition Deal
USA Track & Field (USATF) signed nutrition company Garden of Life as an official sponsor, to exclusively provide protein bard, powder, shakes and probiotic products to athletes.
Brooks Running Company Appoints New Leadership
Brooks Running Company promoted Patrick Pons de Vier to senior vice president of Global Footwear and hired Gerald Kuhtz as senior design director of Global Footwear.
