SGB Update Sports & Fitness
Addaday Team Adds Molly Huddle
In addition to the 10,000m American record holder, the brand’s elite athlete team also includes marathon runners Kara Goucher and Deena Kastor, ultrarunner Timothy Olson and distance runner Chelsea Sodaro.
Adidas’ New Creative Director Passes Away
Fashion designer Richard Nicoll, who was preparing to take the position of Creative Director at Adidas come January 2017, passed away unexpectedly on October 21, 2016.
Wilson Sporting Goods Acquires EvoShield
EvoShield is the leading brand of protective gear for baseball and softball athletes and teams in the U.S., and the Official Protective Gear of Major League Baseball.
MEC To Open Fifth Quebec Store Saturday
The new 24,000-square-foot store marks the Vancouver, B.C-based specialty retailer’s continued expansion in eastern Canada.
Fitness Dominates In Brunswick Corp.’s Q3 Growth
Fitness segment sales grew 20 percent due to acquisitions. Boat sales were up 13 percent and Marine Engine sales were up 6 percent.
Modell’s To Move Into Sports Authority’s Last NYC Location
The 20,000-square-foot lease was initially claimed by Dick’s Sporting Goods as part of a bankruptcy auction but Dick’s eventually rejected the lease after due diligence, losing an opportunity to open its first Manhattan store.
New Era To Become NBA’s Official Headwear Partner
New Era becomes the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).
Planet Fitness Raises Guidance On Strong Q3 Comp Sales
The budget-gym chain reported same-store sales up 10 percent, boosting revenue up 26 percent.
Dick’s Partners To Support Monday Night Football Sports Matter
ESPN, Dick’s Sporting Goods and the NFL partnered to support youth and high school sports teams across the country.
TNF Opens Flagship Store In New York City
The North Face opened its first-ever flagship store in New York City on iconic Fifth Avenue Wednesday morning. The 20,000-square-foot store is located at 510 Fifth Ave.
POC Expands Cannondale-Drapac Pro Cycling Deal
POC, a leading manufacturer of ski and cycling products, expanded its partnership with the Cannondale-Drapac Pro Cycling Team and will be the official provider of apparel for the team starting January 1, 2017.
Peter Millar Founder Joins Johnnie-O
Johnnie-O, the LA-based apparel brand that markets lifestyle and performance apparel, appointed Chris Knott, founder of Peter Millar, as CMO. Knott joins Johnnie-O with more than 30 years of industry experience in retail, sportswear and golf apparel.
What If Fitness Steps Were Worth Dollars?
Bitwalking, a U.K.-based Android app that converts activity-tracked steps into digital currency, or “Walking Dollars,” has inked a collaboration with fitness wearable company Misfit.
Event Fabrics Adds Sales Account Manager
The waterproof-breathable fabric provider hired Dave Wilson as its new sales account manager in addition to other recent hires.
UCLA Basketball Facility Incorporates Stadium Design Tech
The Texlon ETFE skylights, most recently seen at the Minnesota Vikings’ new stadium, are incorporated into the design and will allow in controlled amounts of Southern California sunlight.
