SGB Update Sports & Fitness

Life Fitness and Egym Expand Partnership

Life Fitness and Munich, Germany-based Egym are reportedly working on a new Smart Cardio integration project, inspired by Egym’s Smart Cardio system.

Manchester United PLC Appoints New CEO

The club said it is “determined to put football and performance on the pitch back at the heart of everything it does, and Omar Berrada’s appointment represents the first step on that journey.”

Pickleball Kingdom Opening in Tampa

The expansion marks another milestone in the company’s commitment to bring pickleball directly to consumers. Steve Poborka is the local franchisee for the Tampa club.

JD Sports Fashion Completes Acquisition of Polish Partner

In the financial year to January 2023, Poland-based Marketing Investment Group generated approximately £270 million in revenue. As of December 30, 2023, MIG operated 403 stores across 13 countries, including 23 JD stores.