SGB Update Sports & Fitness
HFA: One in Four Americans Belonged to a Gym in 2024
A record 77 million Americans, or 25 percent of the population ages six and older, were members of a gym, studio or other fitness facility in 2024, according to data collected and analyzed by the Health & Fitness Association.
Puma SE Promotes Tara McRae to President of North America Unit
McRae, who previously led Puma’s marketing and brand strategy in North America, will assume the role immediately, replacing Bob Philion, who leaves the company after 20 years, including eights years as North America president.
CR Fitness Holdings to Open 75th Crunch Fitness Franchise in Colleyville, TX
The gym will officially open for workouts on April 10 at 5:00 a.m. A grand opening celebration will occur on April 12. The membership-based gym will offer the full spectrum of Crunch Fitness amenities to the Colleyville community.
BDA Promotes Former Nordstrom Exec to Divisional VP of Program Management
Bensussen Deutsch & Associates, LLC (BDA) is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide. With a proven record of building large e-commerce solutions, Lisa Battistoni’s expertise will drive innovation and optimize BDA’s digital offerings.
Tom Brady to Open CardVault Flagship Store at American Dream
Spanning over 1,200 square feet, the store will carry rare and premium trading cards, authentication services and a VIP trading experience. The store will host a grand opening on April 11 from 6 p.m. to 8 p.m., where Tom Brady and CardVault Co-Funder Chris Costa, will host an on-stage conversation sharing insights on collecting.
The Bay Club Expands PNW Presence with Seattle Area Acquisition
With its Pacific Northwest Region now featuring four clubs, the company is on track to exceed 50 clubs and over 200,000 members by the end of 2025.
Jetset Pilates Adds Four New Hires to Expand Leadership Team
New hires include Alex Lyons as VP of product and talent, Christa Dellebovi as director of new studio openings and business management, Uri Kenig as head of franchise operations and Ricardo Quesada as VP of marketing.
NRF: Consumer Spending Not Unraveling; Retail Sales Growth to Continue in 2025
The association’s 2025 sales forecast compares with 3.6 percent annual sales growth to $5.29 trillion dollars in 2024. This year’s forecast also aligns with the 10-year pre-pandemic average annual sales growth of 3.6 percent.
Off Season Apparel Brand Names Fanatics and NBA Veteran Exec as President
U.S. luxury sportswear brand Off Season, launched in collaboration with Fanatics and the NFL in January 2025, has appointed Victoria Picca as president.
Perfect Moment Closes on $6.4 Million Private Placement Funding
The 1,723,989 shares of Series AA Convertible Preferred Stock are convertible into shares of common stock at a fixed price of $1.1601 per common share. Participants in the offering include Max Gottschalk, co-founder and chairman of Perfect Moment, who invested $2.0 million.
Macy’s Advances “Bold New Chapter”; Appoints New Finance Head
Capri Holdings’ finance and operations head, Thomas J. Edwards, will become chief operating officer and chief financial officer at Macy’s, Inc., effective June 22.
Marathon Sports Acquires Fleet Feet Maine Running
Fleet Feet Maine Running, the two-store specialty store based out of Portland, ME, has concluded the sale of its specialty running business to Marathon Sports, a 26 location New England running specialty store brand based in Boston.
ElliptiGo Promotes Bryce Whiting to Chief Executive Officer
Co-founder and outdoing CEO Bryan Pate will continue to be involved with ElliptiGo as CEO of PT Motion Works, the parent company of ElliptiGo and Gibbon North America.
Crunch Franchise to Open Crunch Gyms in Austin and Tulsa
Operated by Crunch Fitness franchisee The Undefeated Tribe, Crunch South Park Meadows in Austin, TX, a 45,000-square-foot fitness facility and Crunch Tulsa Midtown in Tulsa, OK, a 42,000-square-foot facility, will both open in Fall 2025.
Celsius Holdings Completes Acquisition of Alani Nu
The acquisition, for $1.8 billion, includes $150 million in tax assets for a net purchase price of $1.65 billion, comprised of a mix of cash and stock.
