SGB Update Sports & Fitness

IFit Welcomes Chief Subscription Officer

Jeremy McCarty leads the vision and direction of iFit’s subscription business while overseeing customer acquisition, retention and optimization of the company’s membership model.

Summit Golf Brands Appoints Chief Financial Officer

Summit Golf Brands has hired Timothy Moore as chief financial officer, overseeing finances across each SGB’s apparel brands, including B. Draddy, Zero Restriction, Fairway & Greene, and EP New York.

Scheels to Open Third Store in Wisconsin in 2027

Wauwatosa Scheels will employ 500-plus store associates, the majority of whom will be employee owners hired locally. The store will be the company’s 36th location. A 35th store will open in Fall 2026 in Cedar Park, TX.

Report: Golf Participation Sets Record for Diversity in 2024

Among the 28.1 million Americans who played golf on a course in 2024, the most since 2008, 28 percent were female and 25 percent were Black, Asian or Hispanic, both representing the highest proportions ever recorded, according to the NGF.

Pvolve Appoints Head of Medical Affairs

OB/GYN and Longevity Expert, Dr. Jessica Shepherd, joins Pvolve to E\enhance its results-driven method and bridge the gender research gap in women’s health.

Fish Monkey Hunt Monkey Welcomes Operations Manager

Keith Anderson was formerly the director of Operations and Information Technology at Yo-Zuri since 2017. He is responsible for tech-related issues for Fish Monkey and Hunt Monkey brands.

Crunch Franchise to Open Crunch Fitness in New Orleans

Brian Hibbard, the CEO of Fitness Ventures, LLC, owns and operates Crunch Fitness locations nationwide. Crunch Algiers, slated to open in Winter 2025, will be its 67th U.S. location and second in Louisiana.

ABC Fitness Appoints Chief Strategy Officer

The global fitness provider, announced that Mohammed (Mo) Iqbal has joined the company in the newly created role as chief strategy. As the founder and CEO of SweatWorks, a digital agency specializing in fitness technology, he has been “at the forefront of AI, interoperability and data-driven personalization.”

Lids Appoints New Chief Financial Officer

Greg Cox was promoted to CFO effective immediately. He has worked for the company for eight years. In his new role, he will lead strategic growth initiatives and operational simplification across the global retailer’s business functions.