SGB Update Sports & Fitness
SFIA Reports Modest Growth In U.S. Wholesale Shipments
Results of the 2017 SFIA Manufacturers’ Sales by Category Report detail a 2 percent increase overall in the combined categories of sporting goods and fitness equipment, sports apparel, athletic footwear and licensed products.

Adidas Bangs Out 14 Percent Growth In Q4
Adidas reported fourth-quarter sales increased 14 percent on a currency-neutral basis, led by an 18 percent. Combined currency-neutral sales for the Adidas and Reebok brands grew at double-digit rates in key market segments such as North America (29 percent), Greater China (25 percent), Latin America (22 percent) and and Western Europe (12 percent)

Adidas Expands 2020 Growth Targets
Adidas now expects currency-neutral sales to increase at a rate between 10 percent and 12 percent on average per year between 2015 and 2020, up from high-single-digit growth previously. The company also added five more pillars – Corporate Culture, Digital, One Adidas, North America and Portfolio – to drive growth.

Puma Officially Signs Big Sean
The German brand now counts Sean amongst Rihanna and The Weeknd as its musician collaborators.

Adidas Appoints CFO
Harm Ohlmeyer, most recently SVP digital brand commerce, has been appointed to the executive board as ordinary member with immediate effect and as CFO of Adidas AG, effective May 12.
NSGA Opposes Border Adjustment Tax
The National Sporting Goods Association has added its name to the list of leading organizations and businesses that oppose passage of the Border Adjustment Tax.

Lululemon Partners With PBteen On Home Decor Line
PBteen, owned by Williams-Sonoma Inc., formed an exclusive home decor partnership with Ivivva, the athletic apparel brand created by Lululemon.

Dick’s Q4 Tops Guidance
Dick’s Sporting Goods Inc. reported first-quarter earnings on an adjusted basis grew 17 percent, ahead of Wall Street analysts, as same-store sales rose 5 percent. The nation’s largest sporting goods chain also forecast double-digit earnings gains in its initial forecast for 2017, although it’s targeting flattish first quarter profits.

Adidas Signs Jabrill Peppers
The 2016 Heisman Trophy finalist was awarded the 2016 Nagurski-Woodson Defensive Player of the Year, Butkus-Fitzgerald Linebacker of the Year and was a unanimous All-American.

Soccerloco Now Official Advisory Board Member Of San Diego Sport Innovators
San Diego Sport Innovators (SDSI) is a non-profit focused on establishing San Diego as a destination for sports and active lifestyle (SAL) businesses.

Adidas, Euroleague Basketball Extend And Amplify Partnership
The extension expands Adidas sponsorship to the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Euroleague Basketball Adidas Next Generation Tournament.

Fitbit Makes Changes To Leadership Team
The wearables leader promoted Vice President of Engineering Samir Kapoor to senior vice president of device engineering, and hired Jeff Devine as executive vice president of operations.

Skechers Holds Ceremony For Pier To Pier Friendship Walk
On March 2, Skechers president, Michael Greenberg was joined by over 150 celebrities, corporate sponsors, city leaders, school officials, and education foundation representatives in celebrating the eighth-annual The Skechers Friendship Walk.
Hoka Partners With RunVermont
RunVermont said Hoka One One will become the “Official Shoe” of the People’s United Bank Vermont City Marathon and all RunVermont events.
Assos Partners With Amgen Tour Of California
The Switzerland-based cycling apparel brand will provide official race jerseys and staff uniforms for the annual professional cycling events.