SGB Update Sports & Fitness

Dick’s To Open Three Additional Stores In May
With the grand opening of new stores in Georgia and California, Dick’s will have 697 locations in the country.

OrthoLite Renews Run Partnerships
OrthoLite renewed its partnerships with Girls on the Run and the American Trail Running Association.

Xenith Partners To Title Sponsor Prep Kickoff Classic
The Detroit Sports Commission (DSC) appointed Xenith, a Detroit-based football helmet and equipment manufacturer, the official title sponsor of the Prep Kickoff Classic, the premier season-opening high school football event in Michigan.

Foot Locker Foundation Supports College Dreams For 20 High School Students
Stated Richard Johnson, chairman and chief executive officer, Foot Locker, “With today’s escalating costs of college tuition and student debt, our commitment to education has become more important than ever.”

Flywheel Sports Brings Cycling Experience To Homes
The streaming content platform includes live and on-demand classes filmed in a state of the art production studio in New York.

Perry Ellis Q1 Tops Guidance
Perry Ellis International reported earnings and sales both exceeded internal guidance in the first quarter with “particular strength in Golf Lifestyle Apparel and Nike Swim.”

Hibbett Sports’ Q1 Profits Slide
Hibbett Sports Inc. reported earnings in the first quarter slumped 25.1 percent as same-store sales decreased 4.9 percent. Earnings landed at the high end of guidance provided on April 27.

American Hiking Society Appoints Executive Director
Kathryn Van Waes will step into the leadership role on June 5, 2017.

TYR Partners With Escape Triathlon Series
The events are a new qualifying series for the 2018 Escape from Alcatraz Triathlon, which TYR is also sponsoring.

Varsity Brands Hosts School Spirit Awards
The event, presented by BSN Sports, Varsity Spirit and Herff Jones, recognizes schools, school groups and individuals who go the extra mile to build school pride, student engagement and community spirit.

Adidas Appoints Managing Directors For Western Europe And Emerging Markets
Following the appointment of Gil Steyaert as executive board member responsible for global operations, Alain Pourcelot will succeed Gil Steyaert in the role of managing director Western Europe with immediate effect.
Timbuk2 Introduces Summer Sessions
“With bike margarita blenders, exclusive beer tastings, and special deals, this motley of jubilation will have you hope the season never turns,” the company wrote in its release.
REI’s Chief Technology Officer To Join Lululemon
Julie Averill, CIO at REI, is joining Lululemon as EVP and chief technology officer, according to a report from GeekWire.
Ten Cities Participating In ‘Safe Routes To Parks’ Pilot Program
This month, the National Recreation and Park Association (NRPA) will kick off its new Safe Routes to Parks pilot program, which aims to demonstrate how local park and recreation agencies are utilizing the Safe Routes to Parks Action Framework to increase safe access to parks and improve health outcomes in underserved areas.

Superfeet Appoints Director Of Business Development
Prior to joining Superfeet, Chuck Sanson worked with Pearl Izumi USA for fifteen years, most recently as director of run.