SGB Update Sports & Fitness

JCPenney Invests $40 Million in Supply Chain Upgrades

As part of the retailer’s self-funded $1 billion reinvestment strategy announced last year, the centerpiece of the upgrade is implementing the Joey Pouch sorting system at its distribution center in Reno, NV.

Sendhit Partners with BTI on U.S. Distribution

Sendhit, a French mountain bike parts company, entered into a strategic partnership with Bicycle Technologies International (BTI) to bring Sendhit’s products to the U.S. market.

Authentic Appoints General Manager of Africa

Authentic Brands Group appointed of Warren Bowers as general manager. Bowers’ previous roles include managing director at Bounty Brands and senior retail director at Adidas.

Saucony Names Chief Marketing Officer

Joy Allen-Altimare joins the company as global CMO, effective immediately. Most recently, she was the chief revenue officer of North America for Havas Media Network.

Connexa Applies for 1:20 Reverse Stock Split

The owner of Slinger Bag and Gameface AI, announced that it will submit an application to Nasdaq to effect a 1-for-20 reverse split of its common stock to remedy a delisting threat.

Selle Royal Group Appoints New U.S. Based Sales Managers

Two dedicated OE (original equipment) sales managers, already part of the Selle Royal Group team, Chris Ballard and Patrick Gore, were appointed as territory managers for the H2 (Highway 2) saddle brand to drive growth in its OEM Business in North America.

Skratch Labs Opens New European Headquarters and Distribution Facility

Skratch Labs, based in Boulder, CO, expanded its distribution network to Europe to serve endurance sports retailers and establish Skratch’s DTC online sales capabilities through its new European domain. Skratch Labs tapped industry veteran Sebastian Eckmann as managing director to lead European operations.