SGB Update Sports & Fitness
Nike And Portugal Extend Partnership
Nike and the Portuguese Football Federation extended their long-term partnership through 2024.
Nike Opens LeBron 15 Pop-Up In Cleveland
Nike opened a pop-up location in downtown Cleveland to support the launch of LeBron James’ latest signature shoe, the LeBron 15.
Study: LeBron James The NBA’s Most Marketable Player
LeBron James is by far the NBA’s most marketable player, according to a study from Sports Business Daily. Stephen Curry was second and Russell Westbrook was third.
Pop Warner Partners With Vida Shoes
Pop Warner Little Scholars, Inc., the nation’s oldest and most prominent youth football, cheer and dance organization, announced that the Vida Shoes International dancewear brand Pastry has become the Official Dance Footwear Partner of Pop Warner Little Scholars.
New Era Launches First E-Commerce Site
The fully responsive website provides a seamless experience for customers who are interested in ‘Sport’ and ‘Style.’
PrimaLoft Undergoes Recapitalization
The new investor group is led by private equity firm Victor Capital Partners in partnership with the private equity group at Allstate. PrimaLoft management will continue to maintain a significant investment in the business.
Hologenix Adds Jim Calhoun To Board
Hologenix LLC, the maker of Celliant fibers, appointed Jim Calhoun to its Board of Directors and elected Bill Werlin its chairman.
Play It Again Parent Sees Modest Q3 Profit Dip
Winmark Corporation, the parent of Play It Again Sports, reported net income of $5.7 million, or $1.33 a share against $6.1 million, or $1.41, a year ago, a decline of 6.6 percent.
Uncle Dan’s Partners With Major League Baseball
The new deal is part of a previously announced multi-year agreement between MLB and Camping World Holdings and select business brands in their portfolio.
Game Changers: Express x NBA
Express’ NBA-themed “Game Changers” announced today that NBA players Brandon Ingram, Denzel Valentine, Jamal Murray and John Collins, exemplify the true spirit of what it means to be a game changer.
USA Luge To Partner With Boathouse Sports
USA Luge and Boathouse Sports have announced a one-year partnership where the Philadelphia-based manufacturer will supply the luge national governing body with warmup suits, shorts and tank tops.
Asics Uses Microwaves To Customize Shoes
Asics is using microwave technology to create custom midsoles in as little as 15 seconds
ISPO Invests In Cross-Medial Brand Identity
ISPO will present its new family brand positioning and a refreshed corporate design.
Humon Wins HYPE Foundation’s Innovation Competition
The HYPE Foundation, a platform that connects and invests in sports innovation, in partnership with Asics and WeWork, announced that Humon, a fitness wearable start-up, has won the Global Sports Innovation (Spin) Competition that took place in Boston on October 12.
NRF Supports NAFTA
National Retail Federation President and CEO Matthew Shay said in an op-ed published on The Hill that the United States should work to modernize the North American Free Trade Agreement but should not withdraw from the agreement.
