SGB Update Sports & Fitness

Life Fitness Promotes Mahadevan to Chief Commercial Officer

Andrew Mahadevan has led Life Fitness’ Asia Pacific region as vice president and managing director since 2019. His promotion follows the retirement of Frank van de Ven, Life Fitness’ current chief commercial officer.

PPA Tour and Major League Pickleball Close Merger

The professional pickleball organizations Carvana PPA Tour (PPA Tour) and the MLP by Margaritaville (MLP) announced today the completion of the company’s previously announced merger and the formation of a singular pro pickleball holding company. 

Orangetheory Fitness and Self Esteem Brands to Merge in All Stock Deal

The combination of Orangetheory Fitness, Anytime Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, and Stronger U Nutrition will represent $3.5 billion in systemwide sales and approximately 7,000 franchise locations across 50 countries.

Asics Releases Findings from Gender Exercise Gap Study

Focus group participants frequently described how societal expectations about gender roles, including that women should bear the majority of family caregiving and household responsibilities played a major part in their stopping exercise.