SGB Update Sports & Fitness

Deloitte Sees BTS Spending Flattening Amid Financial Concerns
Ongoing perceptions of inflation and a cost-of-living squeeze will keep spending steady from last year as K-12 parents weigh prices and priorities in preparation for the new school year as they budget for necessities and make room for a few indulgences.

Rally House Opens in Lakewood, CO
The Lakewood location is the company’s third storefront in the state after opening Rally House Outlets at Castle Rock and Rally House Alcove on Arapahoe at the beginning of June.

Gymshark Opens Second UK Store, Eyes U.S. Expansion
Gymshark Stratford, Westfield store, follows the successful opening of its debut flagship, which opened on London’s Regent Street in 2022. Founder and chief executive, Ben Francis, has his site’s set on U.S. growth with plans to open a New York City pop-up in the next 12 to 18 months.

NRF: Consumers Just Getting Started on Planned BTS Purchases
The NRF noted in its report that while shopping is well underway, most (86 percent) consumers still have at least half of their purchases left to make.

Big Peach Running Co. Partners with Runners Fit on New Franchise Store
The store will remain open while a new sign is installed and other changes are made to convert the store’s branding to Big Peach, with the final conversion steps slated for late July.

Johnson Health Tech Taps Bowflex Vet for HQ Sales for Home International Market
Matteo Corrada will lead the strategic sales efforts for all international home business expansion, including the BowFlex, Schwinn and Horizon brands. Most recently, he worked at BowFlex, which was acquired by JHT in April 2024.

Macy’s Terminates Arkhouse and Brigade Buyout Talks Over Financing Uncertainty
The Macy’s Board of America intends for the management team to return its full focus to enhancing shareholder value through the execution of the company’s “A Bold New Chapter” strategy.

Five Iron Golf Continues National Expansion with Second Seattle Location
Situated in the Kirkland Urban area, a mixed-use development extending downtown Kirkland, the 4,500-square-foot space, scheduled to open in September, will house Five Iron Golf’s simulators in a sports bar atmosphere.

Summit Golf Brands Promotes Jack Lessing to President
Lessing will oversee all revenue channels for the company’s brands, including B. Draddy, Zero, Restriction, Zero Restriction, Fairway & Greene, and EP New York, and the functional areas of the business that support them. Lessing has been with the company for the past 11 years.

Pickleball Kingdom to Open Near Sports’ Birthplace
Pickleball Kingdom will open a club in Poulsbo, WA, led by franchise siblings John and Mara Hylton. The location is the closest to the sport’s birthplace on nearby Bainbridge Island.

Rally House Opens Another Store in Pennsylvania; Fourth in Wisconsin
Rally House opened another store in Pennsylvania with Rally House Grove City Premium Outlets. On July 12, the company opened Rally House Southridge Mall in Greendale, WI increasing its store count in the state to four.

CNBC/NRF Retail Monitor Sees Biggest YoY Retail Sales Jump Since Fall 2023
Retail sales showed moderate growth in June and posted the biggest year-over-over year increase in nearly a year amid a still-solid economy and near-zero inflation for retail goods.

Deckers Brands Will Execute a Six-for-One Forward Stock Split
The parent company of Hoka, Ugg, Teva, Sanuk, Koolaburra, and Ahnu said its Board approved a six-for-one forward stock split and a proportionate increase in the number of authorized shares of common stock and preferred stock to accommodate the stock split.

Sportsman Logistics to Distribute Adidas Pickleball Racquets in Alberta
A partnership with The District, the official distributor of Adidas Pickleball and Padel in Canada, enables Sportsman Logistics to bring these products to Alberta.

Fitness Ventures LLC to Open New Crunch Fitness in Minnesota
Crunch St. Cloud, on schedule to open in Fall 2024, will have a 40,000-square-foot footprint at Crossroads Center Mall next to DSW and Ulta, creating a new fitness venue for St. Cloud residents.