SGB Update Sports & Fitness

Puma’s Americas’ Sales Climb Double-Digits In Q1
Puma reported sales grew 15.6 percent on a currency-neutral basis in the Americas region in the first quarter. Overall sales on a currency-neutral basis climbed 21.5 percent.
Adidas Partners With Prairie View A&M University
Prairie View A&M University and Adidas announced a new multiyear partnership in which Adidas will be the official athletic footwear, apparel and accessory brand of the Panthers.
Toad&Co Announces Partnership with LimeLoop
Toad&Co, the lifestyle company inspired by the outdoors, announced a partnership with LimeLoop, a new full-circle shipping solution for apparel.
Perry Ellis International Concludes License Agreement For Gotcha With Partner in North Africa
Perry Ellis International Inc. announced today that the company has entered into a license agreement with Kennek FZE in North Africa to source and distribute a full range of products from surf boards and wetsuits to casual wear and footwear under the Gotcha brand.
Adidas Signs Several Top NFL Prospects
Potential first round picks joining Adidas include highly touted defensive end Bradley Chubb from North Carolina State, Alabama Crimson Tide linebacker Rashaan Evans and safety Minkah Fitzpatrick, safety Derwin James from FSU, wide receiver Courtland Sutton from SMU, Georgia running back Sony Michel and Texas A&M wide receiver Christian Kirk.

Newell Brands Announces Agreement With Starboard To End Proxy Contest
Newell Brands agreed to add three independent directors to the company’s board, ending a months-long proxy fight with activist investor Starboard Value LP.
Planalytics Sees Weather Taking Toll On Q1 Retail
Planalytics estimated the the cold early spring extracted $1.4 billion in sales from DIY stores and $425 million from clothing stores versus the prior year.
Adidas And Reebok Ranked ‘Most Transparent’ Brands
Adidas and Reebok have again topped the Fashion Revolution’s Fashion Transparency Index, a ranking of global brands’ social and environmental transparency and practices.
Tom Brady Returns To Lead NFL Jersey Sales
For the second time in three years, Tom Brady started and ended the season No. 1 on the NFL Players Association (NFLPA) Top 50 Player Sales List. Brady also started and ended the year atop the list in 2016. Dallas Cowboys QB Dak Prescott finished No. 2 for the second consecutive year.
Late Season Snowfall Boosts Occupancy Trends At Western Mountain Resorts
Significant snowfall in many regions continued through March and helped slow the downward direction of occupancy for the 2017-18 winter season, according to Inntopia in their monthly DestiMetrics Market Briefing.

Skechers’ Q1 Profits Climb 25 Percent
Skechers USA Inc. reported earnings rose 25.2 percent in the first quarter on a 16.5 percent revenue gain. Led by the company’s international and retail segments, sales came in easily ahead and earnings at the upper-end of expectations.
Nike Community Impact Fund Awards $250,000 To Nonprofits & Schools
With the goal of building stronger communities and giving kids positive experiences with sport, play and physical activity, 21 nonprofits and schools in Portland and southwest Washington have been awarded grants totaling $250,000.
Unifi’s REPREVE Named An Official Recycling Partner Of Wyndham Championship
Unifi’s REPREVE was named an Official Recycling Partner of the Wyndham Championship.
Wilson Sporting Goods, NCAA Extend Basketball Partnership Through 2020-21
Wilson Sporting Goods Co. has extended the company’s longstanding partnership with the NCAA for basketball through the 2020-21 season with an additional two-year option.

Adidas Receives German Innovation Award 2018 For Speedfactory
Adidas received the German Innovation Award 2018 for Speedfactory, the company’s manufacturing concept focusing on increasing automation.