SGB Update Sports & Fitness
Vineyard Vines Launches NFL In-Store Pop-Up At Grand Central Terminal
Vineyard Vines, the lifestyle brand known for its smiling pink whale logo, announced the debut of a pop-up in-store activation at Vineyard Vines Grand Central. The Unlock Your NFL Fan Style experience is in partnership with the National Football League (NFL), and will celebrate the Vineyard Vines’ idea that Every Game Day Should Feel This […]
Asics Launches Activation To Support Syrian Refugee Children Through Sport And Play
Asics has launched an expanded activation in their partnership with the charity Right To Play to help change the lives of refugee children in Lebanon. Every $10 donation made to Right To Play supports a child’s play for 10 weeks.
Lululemon Ranks Nine On Glassdoor’s Best Workplaces List
Lululemon was the second highest-ranked retailer in Glassdoor’s “2019 Best Places to Work” survey for U.S. companies. Work/life balance, healthy associate discount, free workout classes and benefits were called out favorably in reviews.
Clean Bottle Acquired By Investment Firm
Clean Designs LLC, the parent company of Clean Bottle, has been acquired by Split Peak LLC, a private investment firm based in Boca Raton, FL.
Garmin Health Partners With Medical Wearable
Garmin International Inc., a unit of Garmin Ltd., announced a collaboration with ActiGraph to explore creation of innovative health and activity monitoring solutions that would utilize Garmin wearables and ActiGraph‘s CentrePoint data analytics platform for academic research, clinical trials, and remote patient monitoring.
Report: Adidas To Come Out With Donavan Mitchell Shoe
According to a SLCdunk.com report, Adidas is coming out with its first signature shoe for Donavan Mitchell, star guard of the Utah Jazz.

November Retail Sales Increase 5 Percent
November retail sales were up 0.7 percent seasonally adjusted from October and increased 5 percent unadjusted year-over-year, completing the first half of the holiday shopping season with spending on track to easily meet the National Retail Federation’s forecast, NRF said.
Auburn Researchers Suspect Additional Rules For Player Safety Could Decrease College Football Fandom
A team of researchers from Auburn University suspect additional regulations that improve player safety and make the game less violent could impact fandom. While social and behavioral effects of violence in movies and video games have been studied extensively, much less is known about how sports affect perceptions of violence.
IOC Launches First Olympic Store For Chinese Fans With Alibaba
The International Olympic Committee (IOC) and Worldwide TOP Partner Alibaba Group announced the launch of the first-ever Olympic store on Tmall, China’s largest B2C marketplace for brands and retailers.
Sports Direct’s Earnings Sink On House of Fraser Costs
Sports Direct reported earnings dropped 27 percent in the first half ended October 28 due to the August buy-out of House of Fraser. Earnings improved slightly excluding charges and losses at its segment including Bob’s and EMS was reduced.

Genesco Agrees To Sell Lids To Fanzz
Genesco Inc. entered into a definitive agreement on the sale of the Lids Sports Group to FanzzLids Holdings, a holding company controlled and operated by affiliates of Ames Watson Capital, LLC. Ames Watson is the owner of Fanzz, a specialty retailer of officially licensed sports apparel. Fanatics Inc. will make a minority investment in FanzzLids Holding.
Mizuno Signs American Olympic Medalist Blake Pieroni
Mizuno is furthering its commitment to the U.S. swimming market and has signed American freestyler, Blake Pieroni, in his first professional contract. The signing represents the brand’s first American swimmer.

Fanatics Partners With University of Oregon In First College Deal
Marking its first licensing agreement with a university, Fanatics inked a 10-year deal with the University of Oregon to license, manufacture and sell its sports gear beginning on January 1, 2020.
Riddell Renews Youth Football Partnership With Pop Warner
Pop Warner Little Scholars Inc., the nation’s oldest youth football organization, and Riddell announced a partnership renewal that will last three years.
Fanatics Forms Strategic Partnership With Jakprints
Fanatics Inc. and Jakprints Inc. announced a new five-year partnership deal that will allow Jakprints to support the domestic production needs of Fanatics. With this partnership Jakprints also announced the opening of a new 140,000-square-foot facility in Eastlake, OH, which includes a $7 million investment in state-of-the-art equipment and the creation of over 100 new jobs.