SGB Update Sports & Fitness
WWE Names Sarah Cummins SVP, Consumer Products
WWE announced the appointment of Sarah Cummins as senior vice president, consumer products. Prior to joining WWE, Cummins was head of business development & strategic partnerships at New York Road Runners Inc.
Sports Innovation Lab Announces Leadership Boards
During the annual Consumer Electronics Show in Las Vegas, Sports Innovation Lab, a market intelligence firm for sportstech, launched the first-ever Leadership Boards for the sports industry.

Helen Of Troy Lowers Guidance On China Softening
Helen of Troy Limited, the parent of Hydro Flask, reported earnings and revenue in the third quarter exceeded expectations, but the company trimmed its full-year sales outlook citing deceleration of growth in China e-commerce.
Lifekey Launches Smart Wearables Designed To Protect And Connect
Lifekey, a new brand that aims to transform the way people access and share their personal health data, has launched its system of smart wearables, designed to protect and connect people by providing one-touch access to important information like health data and user-triggered location updates for friends and family.
Dorel Juvenile Europe Announces Senior Management Changes
Dorel Industries Inc. on Monday announced it has replaced the president and CEO of Dorel Juvenile Europe (DJE). Raul Sepulveda has assumed the duties of Charles De Kervénoaël, who has left the company to pursue other opportunities. In addition, Adriano Nascentes, previously with Dorel Sports, has been named to the newly created position of COO, DJE.
NASGW Announces Election Of Laurie Aronson As Board Chairwoman
The National Association of Sporting Goods Wholesalers (NASGW) elected Laurie Aronson, president and CEO of Lipsey’s LLC, to chairwoman of the board during the 2018 annual NASGW Expo in Pittsburgh, PA. She is the first woman to lead the association as the board chair.
Sears Prepares For Possible Liquidation
Sears Holdings Corp. is preparing to potentially wind down the iconic retailer after Chairman Eddie Lampert’s bid to buy several hundred stores out of bankruptcy fell short of bankers’ qualifications, according to reports.
PXG Introduces Scott Langley To Roster Of PGA Tour Pros
PXG has signed PGA Tour professional Scott Langley to its 2019 touring staff.
Aquilo Sports Extends Sponsorship Of Movistar Cyling Team
Aquilo Sports, known for its recovery pants, announced the continuation of its partnership with the Movistar Professional Cycling Team. 2019 marks the teams 40th consecutive season with its 25-rider men’s team and 12-member women’s team.
CTA: Tech Revenue to Reach Record $398 Billion In 2019
Artificial intelligence (AI) and fast connectivity – critical ingredients for the next era of category leaders such as smartphones, smart home devices and smart speakers – will drive the U.S. consumer technology industry to a record-breaking $398 billion in retail revenues ($301 billion wholesale) in 2019 and 3.9 percent year-over-year (YOY) growth, which includes streaming services revenue, according to the Consumer Technology Association (CTA).

Callaway Golf Completes Jack Wolfskin Acquisition
Callaway Golf Company announced that it has completed the previously announced acquisition of Jack Wolfskin for €418 million, or approximately $476 million. The acquisition furthers Callaway’s push into the active lifestyle category after its successful 2017 acquisitions of TravisMathew and Ogio.
Outdoor Voices Opens Chicago Store
Outdoor Voices, the women’s activewear brand, has opened its first Chicago store. The store is at 841 W Armitage Ave.

SRAM Announces Leadership Change
Chicago, IL-based bicycle component maker SRAM has appointed Ken Lousberg as CEO; he replaces co-founder and CEO Stan Day, who will be transitioning to a new role in the company as chairman of the board of directors. Day has been CEO of SRAM for 31 years, with Lousberg serving as COO for the past 18 months.
Dick’s Supports Teacher Champion Challenge
DonorsChoose.org and The Dick’s Sporting Goods Foundation are calling on football fans to support public school classrooms through the Teacher Champion Challenge, launching January 3. The Dick’s Sporting Goods Foundation will award $100,000 to support team sports-related classroom project requests in the playoff city that raises the most in total donations-per-student.
Puma Enters Sponsorship With Porsche Motorsport
Puma has signed a long-term sponsorship agreement with Porsche Motorsport to become the exclusive technical partner for fireproof racing clothing as well as shoes, caps and luggage.